The Samsung 'Explore Your Dual World' Video is Futuristic
Senduran Bhakthakumaran — April 1, 2012 — Tech
References: redux & creativecriminals
The Samsung 'Explore Your Dual World' ad was done to promote the company's new dual SIM card smartphone.
Instead of spending time bashing other smartphone providers, the company played up the dual aspect of its merchandise by taking a human subject and playing mapped projections across the face. This use of video mapping allowed Samsung to take the subject and split his image right down the center of his body, showing various images on both sides.
The video is captivating from start to finish, as it has viewers wondering what the video mapping will do next. The Samsung Explore Your Dual World video is extremely futuristic, and demonstrates how much can be done with a projector and video camera.
Instead of spending time bashing other smartphone providers, the company played up the dual aspect of its merchandise by taking a human subject and playing mapped projections across the face. This use of video mapping allowed Samsung to take the subject and split his image right down the center of his body, showing various images on both sides.
The video is captivating from start to finish, as it has viewers wondering what the video mapping will do next. The Samsung Explore Your Dual World video is extremely futuristic, and demonstrates how much can be done with a projector and video camera.
Trend Themes
1. Video Mapping Projections - Video mapping allows for innovative and captivating advertising experiences.
2. Dual SIM Technology - The use of dual SIM cards opens up new possibilities for smartphone features and functionality.
3. Projector and Video Camera Integration - Integrating projectors and video cameras can create engaging and futuristic visual experiences.
Industry Implications
1. Smartphone - Smartphone manufacturers can explore the potential of dual SIM technology for their devices.
2. Advertising - Video mapping projections offer a unique and attention-grabbing approach to advertising campaigns.
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