Ideas
Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 478,197 cutting edge ideas.

London Free Press: Jeremy Gutsche's Exploiting Chaos Keynote Featured

Clean the Sky - Positive Eco Trends & Breakthroughs

— April 6, 2010 — About
Jeremy Gutsche’s Exploiting Chaos Keynote was recently featured by the London Free Press. His recent presentation for the Tech Alliance conference, ‘Gearing Up of Growth,’ was a hit judging by the “roars of laughter from the crowd.”

The article goes on to dip into Gutsche’s successful past at Capital One and what led him to the Chief Trend Hunter role he currently plays.

Check out the full article below.

Sum Up Your Goal in 7 Words


GETTING CONNECTED: Giving up Bank Job a Gamble That Paid Off for Jeremy Gutsche
By ALLISON GRAHAM

What’s the common link between baby toupees, the eighth day of God and half-suits?

For starters, roars of laughter from the crowd at last week’s Tech Alliance conference Gearing Up for Growth. Another common thread is keynote speaker Jeremy Gutsche, chief trend hunter at TrendHunter.com and author of Exploiting Chaos.

At first glance of his credentials - he’s earned an MBA from Queen’s University and is a chartered financial analyst - one would not expect designing a Pac-Man named Culture who eats “Strategy” for breakfast would satisfy such an accomplished entrepreneur, but it seems the 31-year-old Torontonian is amused by the simple things in life.

So how does a fellow working for Capital One turn into one of the world’s most recognized trend finders and becomes an Internet sensation with millions of hits?

As business owners and entrepreneurs, you may think it’s a long tale of trials and tribulations, but really, he claims it’s just the natural progression from picking jobs that would give you the most exposure and skills; an entrepreneurial desire and loving what you do so much that the hours spent become secondary.

Gutsche’s most difficult decision was whether to leave the security of a bank job to build a business. He knew he wanted to be an entrepreneur and thought originally trendhunter.com would be a forum to exchange ideas and find an idea for a company he could build in the future - apparently he’d already found it.

When asked if he would recommend other budding entrepreneurs take the same leap of faith, he recommends a more modest approach before quitting your day job. He built his business in his spare time and then cut down to a four-day work week that allowed more mental capacity to be allocated to the company’s development.

In tough economies sometimes there is no choice but to launch a company and make it successful. Gutsche was quick to reference the number of Fortune 500 companies that were launched during times of economic turmoil, which could give hope to any entrepreneur in the room.

It’s in times of change and chaos when individuals and companies shift their mindset to look at what they’re buying and how they’re buying it. It’s essential to find your micro niche not yet on the mainstream radar - that’s where the opportunity exists.

Once a person finds a product or service completely irresistible to a specific group, Gutsche recommends entrepreneurs be crystal clear about what they offer.

It should only take seven words to answer the question, “Specifically, what are you trying to do?” To say “you own a business” or a “dot-com” won’t give you the wow factor or make connections remember you. Both are required to build a substantial network and find success as an entrepreneur.
Trend Themes
1. Entrepreneurial Desire - Disruptive innovation opportunities lie in encouraging entrepreneurs to pursue their passions and take calculated risks to build successful businesses.
2. Micro Niche Identification - Finding untapped micro niches in the market can lead to disruptive innovation opportunities for entrepreneurs to develop irresistible products or services for specific target audiences.
3. Shift in Mindset - During times of change and chaos, individuals and companies can seize disruptive innovation opportunities by reevaluating their purchasing habits and identifying new trends in the market.
Industry Implications
1. E-commerce - Entrepreneurs in the e-commerce industry can explore disruptive innovation opportunities by identifying micro niches and developing unique products or services that cater to specific target audiences.
2. Startups - Startups can capitalize on disruptive innovation opportunities by fostering an entrepreneurial culture that encourages calculated risk-taking and passion-driven pursuits.
3. Market Research - The market research industry can embrace disruptive innovation opportunities by helping businesses identify untapped micro niches and providing insights into shifting consumer mindsets during times of change and chaos.
2.4
Score
Popularity
Activity
Freshness