The Being App Lets You Experience Instagram Through Others' Eyes
Rahul Kalvapalle — February 20, 2016 — Tech
References: beingtheapp & medium
Being is an extremely innovative and addictive app, developed for the iPhone, that allows you to experience Instagram a whole new way. This app essentially lets you view Instagram through the eyes and through the perspective of your friends, favorite influencers or celebrities.
You can see what Instagram looks like from the perspective of a specific follower based on who they themselves are following. As an added bonus, you don't need an Instagram account yourself to be able to view feeds that are publicly accessible in the Instagram app.
What's great about this app is that not only does it allow you to experience Instagram through the eyes of another, but it also encourages you to discover new users and feeds and better understand what's inspiring your friends and influencers.
You can see what Instagram looks like from the perspective of a specific follower based on who they themselves are following. As an added bonus, you don't need an Instagram account yourself to be able to view feeds that are publicly accessible in the Instagram app.
What's great about this app is that not only does it allow you to experience Instagram through the eyes of another, but it also encourages you to discover new users and feeds and better understand what's inspiring your friends and influencers.
Trend Themes
1. Social Perspective Apps - Opportunities for new apps that provide a unique personalized view of social media platforms.
2. Influencer Marketing Tools - New marketing tools that give brands insight into the influence of key players on social media platforms.
3. Alternate Reality Social Media - Disruptive innovation potential in the creation of social media apps that simulate an alternate reality.
Industry Implications
1. Social Media - Developing next-gen social media apps that offer unique experiences and perspectives.
2. Marketing - Providing brands with innovative ways of tracking and engaging with influencers.
3. Augmented Reality - Creating new augmented realities for social media platforms.
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