The Aurum 79 Water Bottle Costs $900,000
Jonathon Brown — November 24, 2012 — Luxury
References: rcproduct & luxurylaunches
Ever wonder what the world's most expensive water bottle tastes like? If you've got just under a million dollars laying around, you can find out.
This water bottle is called Aurum 79 and is one of only three produced. It is set to debut at January's Big Boy Toys Exhibition in United Arab Emirates. The epitome of thirst-quenching luxury, it commands a $900,000 price tag due to its pure gold casing plus 113 diamonds.
Hopefully your not too thirsty, because this excessively expensive water bottle holds 500 ml of water. But then again, it's no regular water. The water is jazzed up with pure gold edible flakes.
Less than practical as a consumer product, the Aurum 79 is much more of a luxury novelty item.
This water bottle is called Aurum 79 and is one of only three produced. It is set to debut at January's Big Boy Toys Exhibition in United Arab Emirates. The epitome of thirst-quenching luxury, it commands a $900,000 price tag due to its pure gold casing plus 113 diamonds.
Hopefully your not too thirsty, because this excessively expensive water bottle holds 500 ml of water. But then again, it's no regular water. The water is jazzed up with pure gold edible flakes.
Less than practical as a consumer product, the Aurum 79 is much more of a luxury novelty item.
Trend Themes
1. Luxury Novelty Items - The Aurum 79 water bottle highlights the trend of creating luxury novelty items for those with the means to purchase extravagances.
2. Prestige Pricing - The trend of prestige pricing is exemplified by the Aurum 79 water bottle as companies create ultra-luxury products and charge exorbitant prices in order to create an exclusive status symbol.
3. Edible Gold - Edible gold is growing in popularity as seen in the Aurum 79 water bottle, and companies in the food and beverage industry could innovate by incorporating this luxury ingredient into their products.
Industry Implications
1. Luxury Retail - Luxury retailers have an opportunity to create and sell luxury novelty items to wealthy consumers who are willing to purchase products based on prestige pricing.
2. Jewelry - The use of diamonds on the Aurum 79 water bottle highlights an opportunity for the jewelry industry to create unique and expensive pieces that are not limited to traditional jewelry products.
3. Food and Beverage - The use of edible gold in the Aurum 79 water bottle presents an opportunity for the food and beverage industry to innovate by incorporating luxury ingredients into their products that cater to wealthy consumers.
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