Brunette the Label Partners with Holt Renfrew for Exclusive Pop-Up Event
Grace Mahas — September 14, 2023 — Fashion
References: brunettethelabel & instagram
Vancouver-based loungewear brand, Brunette the Label, is set to mark its 15th anniversary with a special in-store pop-up at Canada's premier fashion retailer, Holt Renfrew. Running from September 21st to 24th, the event will showcase an exclusive "Role Call" crewneck sweatshirt and provide early access to the brand's new outerwear collection. All items, including the brand's signature loungewear, will be priced under $200.
Miriam Alden, Founder & Creative Director of Brunette the Label, expressed her enthusiasm for the collaboration, noting that partnering with Holt Renfrew has been a long-held dream. The FW23 collection represents a new era for the brand, introducing categories like Outerwear, Knitwear, and Satins while staying true to its core ethos of "Babes Supporting Babes."
The pop-up will also feature a limited edition crew as part of the brand's 15-year anniversary Vintage Collection. Brunette the Label, known for its inclusive and empowering approach, continues to inspire and elevate its community, emphasizing the importance of unity and mutual support.
Miriam Alden, Founder & Creative Director of Brunette the Label, expressed her enthusiasm for the collaboration, noting that partnering with Holt Renfrew has been a long-held dream. The FW23 collection represents a new era for the brand, introducing categories like Outerwear, Knitwear, and Satins while staying true to its core ethos of "Babes Supporting Babes."
The pop-up will also feature a limited edition crew as part of the brand's 15-year anniversary Vintage Collection. Brunette the Label, known for its inclusive and empowering approach, continues to inspire and elevate its community, emphasizing the importance of unity and mutual support.
Trend Themes
1. Inclusive Community Building - Brunette the Label's exclusive pop-up event fosters an inclusive and empowering community, showcasing the importance of unity and mutual support.
2. Expansion Into New Categories - Brunette the Label's FW23 collection introduces new categories like Outerwear, Knitwear, and Satins, offering disruptive innovation opportunities for expansion into new fashion territories.
3. Affordable High-end Fashion - Brunette the Label's exclusive pop-up event offers all items, including signature loungewear and new collection pieces, at prices under $200, tapping into the trend of affordable high-end fashion.
Industry Implications
1. Fashion Retail - Brunette the Label's partnership with Holt Renfrew for the pop-up event presents a disruptive innovation opportunity for the fashion retail industry to create exclusive and collaborative experiences.
2. Loungewear - Brunette the Label's pop-up event highlights the growing trend of loungewear and provides an opportunity for the loungewear industry to showcase their products in unique retail spaces.
3. Inclusivity and Empowerment - Brunette the Label's community-driven pop-up event creates opportunities for industries focused on inclusivity and empowerment, such as fashion and lifestyle brands, to engage with their target audience and enhance their brand image.
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