Medicom Toy & THE PARK · ING GINZA Created an Exclusive Bearbrick
Riley von Niessen — January 10, 2017 — Fashion
References: medicomtoy.co.jp & hypebeast
THE PARK · ING GINZA, a clothing store that's based in Tokyo, Japan, teamed up with collectible manufacturer Medicom Toy for an exclusive Bearbrick edition.
The faceless figurine takes the same shape as the toy brand's other Bearbricks, with movable limbs, a pudgy belly and big rounded ears topping it off. The entire exterior is coated a bright green, which goes well with its name, 'SPRING HAS COME.' On the front of the exclusive Bearbrick's tummy is a gritty logo that represents Fragment Design's creative input in the figurine's creation.
On the back of it, THE PARK · ING GINZA's name is written in its usual fashion, with statement capital letters spelling out the iconic Tokyo retailer. Currently, the exclusive Bearbrick can be purchased for an affordable price of $14 in-store.
The faceless figurine takes the same shape as the toy brand's other Bearbricks, with movable limbs, a pudgy belly and big rounded ears topping it off. The entire exterior is coated a bright green, which goes well with its name, 'SPRING HAS COME.' On the front of the exclusive Bearbrick's tummy is a gritty logo that represents Fragment Design's creative input in the figurine's creation.
On the back of it, THE PARK · ING GINZA's name is written in its usual fashion, with statement capital letters spelling out the iconic Tokyo retailer. Currently, the exclusive Bearbrick can be purchased for an affordable price of $14 in-store.
Trend Themes
1. Collaborative Collectibles - The partnership between Medicom Toy and THE PARK · ING GINZA showcases the trend of clothing stores teaming up with collectible manufacturers to create exclusive branded figurines.
2. Limited Edition Merchandise - The exclusive Bearbrick edition reflects the trend of offering limited edition merchandise to create a sense of exclusivity and increase customer demand.
3. Branding Through Collectibles - THE PARK · ING GINZA's branding on the Bearbrick exemplifies the trend of leveraging collectible collaborations as a branding strategy for retailers.
Industry Implications
1. Collectible Manufacturing - The collaboration between Medicom Toy and THE PARK · ING GINZA demonstrates opportunities for collectible manufacturers to partner with clothing stores and expand their market.
2. Fashion Retail - THE PARK · ING GINZA's collaboration with Medicom Toy showcases the potential for fashion retailers to enhance their brand image and create buzz by offering exclusive collectible merchandise.
3. Branding and Marketing - The use of an exclusive Bearbrick edition as a branding strategy by THE PARK · ING GINZA highlights opportunities for companies to leverage collectibles for effective brand promotion and marketing.
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