The Evian Melotweet App Lets Users Interact via Musical Droplets
Elise Ying-Hei Ho — November 4, 2012 — Marketing
References: melotweet & designtaxi
The Evian Melotweet allows users to create calming Zen-like music by visiting their Twitter account.
Available for download on the iPad and Android tablets, the Evian Melotweet app allows users to create an obstacle course on their timeline, similar to that of a pinball game. Each time a falling water droplet hits one of the pieces, they produce a different instrumental sound that's accompanied by trickling water. Depending on the pieces you choose and the angle it gets hit from, sounds reminiscent of xylophones and pianos are played. The falling droplets are actually a Tweet, Retweet or Favorite from others.
The interactive app allows a unique tune to be created by individuals, letting them enjoy the music they created while using social media.
Available for download on the iPad and Android tablets, the Evian Melotweet app allows users to create an obstacle course on their timeline, similar to that of a pinball game. Each time a falling water droplet hits one of the pieces, they produce a different instrumental sound that's accompanied by trickling water. Depending on the pieces you choose and the angle it gets hit from, sounds reminiscent of xylophones and pianos are played. The falling droplets are actually a Tweet, Retweet or Favorite from others.
The interactive app allows a unique tune to be created by individuals, letting them enjoy the music they created while using social media.
Trend Themes
1. Social Media Music Apps - Opportunity to create apps that allow users to make music through social media interactions.
2. Interactive Twitter Apps - Opportunity to create Twitter apps that allow users to interact with their timeline in new and creative ways.
3. Gamified Social Media - Opportunity to create apps that gamify social media interactions, providing users with a unique and engaging experience.
Industry Implications
1. Music Tech - Music tech companies could incorporate social media integration into their offerings, providing new experiences for their users.
2. Social Media Platforms - Social media platforms could develop interactive apps that enhance user engagement and provide new ways to use their platform.
3. App Development - App development companies could focus on creating fun and creative apps that integrate social media interactions with gaming elements.
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