The Everywear App Helps Pair New Items with Already Owned Garments
Malika Renee Butss — May 19, 2015 — Fashion
References: itunes.apple & everywear
Created by former 'Lucky' editor Brandon Holley, the Everywear app is a mobile application that customizes a shopping list to match the user's already owned garments.
The Everywear guarantee is to listen to what its users want and/or need then work to create stylish ensembles fit for any occasion. Upon downloading the app, users will input the basics her or she already own then input their budget. The Everywear app stylists will then curate a shopping list of items that will best fit the already owned clothing. When users are content with a piece they are sent a 'Try On Box' where they can try-on the garments within their own home. Users then have the option to keep what they love or return what they don't.
This app can be downloaded in the iTunes app store free of charge.
The Everywear guarantee is to listen to what its users want and/or need then work to create stylish ensembles fit for any occasion. Upon downloading the app, users will input the basics her or she already own then input their budget. The Everywear app stylists will then curate a shopping list of items that will best fit the already owned clothing. When users are content with a piece they are sent a 'Try On Box' where they can try-on the garments within their own home. Users then have the option to keep what they love or return what they don't.
This app can be downloaded in the iTunes app store free of charge.
Trend Themes
1. Customized Shopping Lists - The Everywear app's custom shopping list feature allows users to create personalized lists based on their existing wardrobe, opening up opportunities for targeted marketing and personalized recommendations.
2. Budget-conscious Styling - With its budget input option, the Everywear app provides an opportunity for brands to target price-sensitive consumers and offer affordable yet fashionable clothing options.
3. Try-on Box Services - The Everywear app's Try On Box service presents a disruptive innovation opportunity for online retailers by allowing users to try on garments at home, reducing the need for traditional fitting rooms and improving the online shopping experience.
Industry Implications
1. Fashion Retail - The Everywear app's wardrobe-pairing functionality has the potential to revolutionize the way consumers shop for clothing, providing opportunities for both online and brick-and-mortar retailers to enhance the customer experience.
2. E-commerce - The Everywear app's personalized shopping lists and Try On Box service leverage the power of e-commerce, creating opportunities for online retailers to offer more targeted and convenient shopping experiences.
3. Fashion Technology - The Everywear app represents the growing trend of fashion technology, showcasing how mobile applications can integrate with personal wardrobes to offer customized styling suggestions and innovative shopping experiences.
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