The Latest Issue of 'Redbook' Features Everyday Women on the Cover
Katherine Pendrill — August 15, 2015 — Fashion
References: redbookmag & bustle
The September issue of 'Redbook' features six gorgeous everyday women on the cover. While most magazine spreads feature famous models and celebrities, Redbook opted to use more realistic and relatable women instead. The magazine cover is not only a milestone for the fashion industry, but it also demonstrates a consumer demand to see more non-celebrity faces in the pages of popular magazines.
The September issues features six women of varying ages, sizes and backgrounds. These women were chosen as the winners of the second annual 'Real Women Style Awards.' Not only does the cover help to promote body positivity, but it also helps the average woman visualize how they might look in some of the different garments found in the magazine. By using everyday women, Redbook takes the element of unattainable fantasy out of high-fashion magazines.
The September issues features six women of varying ages, sizes and backgrounds. These women were chosen as the winners of the second annual 'Real Women Style Awards.' Not only does the cover help to promote body positivity, but it also helps the average woman visualize how they might look in some of the different garments found in the magazine. By using everyday women, Redbook takes the element of unattainable fantasy out of high-fashion magazines.
Trend Themes
1. Non-celebrity Magazine Covers - The trend of featuring everyday women on magazine covers continues to gain popularity as consumers demand more realistic and relatable representation.
2. Real Women Style Awards - The Real Women Style Awards is a growing trend in the fashion industry that promotes body positivity and inclusivity.
3. Body Positivity in Media - The movement towards promoting body positivity and inclusive representation in media is a disruptive trend in the fashion and entertainment industries.
Industry Implications
1. Fashion - The fashion industry has the opportunity to disrupt the traditional standards of beauty by featuring everyday women in advertising campaigns and on magazine covers.
2. Media - The media industry has the opportunity to disrupt traditional advertising by featuring more diverse and inclusive representations of women in magazines and other forms of media.
3. Advertising - The advertising industry has the opportunity to disrupt conventional beauty standards by creating campaigns that feature everyday women rather than celebrities or models.
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