'Everyday Express' is Chase's Initiative to Best Serve Customers
Justin Lam — January 22, 2018 — Business
References: tearsheet.co & digiday
Chase Banks are looking to better engage customers with the roll-out of its new Everyday Express locations. The first of these locations will be located in New York City and Culver City, California, and are designed to better assist customers in day-to-day transactions, as well as offering long-term financial information. These Everyday Express locations will be outfitted with modern ATMs and digital advice bars that allow for video conferencing. The digital advice bar is perhaps the biggest innovation from Everyday Express, and will allow customers to engage with Chase digital products and consult with specialized branch bankers for more complex matters.
The Everyday Express program by Chase shows the bank's commitment to significant expansion as it willingly enters a new market and seeks to provide better banking and user experience. Studies completed by Chase indicate a 70% growth in self-service banking and thanks to the Everyday Express, Chase is hoping to better service this market. This program will not completely push out human employees and is instead designed to allow employees to focus better on improving customer experience.
The Everyday Express program by Chase shows the bank's commitment to significant expansion as it willingly enters a new market and seeks to provide better banking and user experience. Studies completed by Chase indicate a 70% growth in self-service banking and thanks to the Everyday Express, Chase is hoping to better service this market. This program will not completely push out human employees and is instead designed to allow employees to focus better on improving customer experience.
Trend Themes
1. Expansion of Everyday Express - Chase's commitment to significant expansion through Everyday Express presents an opportunity for disruptive innovation in the personal banking industry.
2. Increase in Self-service Banking - The 70% growth in self-service banking identified by Chase creates an opportunity for disruptive innovation in the financial technology (fintech) sector.
3. Integration of Digital Advice Bars - The introduction of digital advice bars in Everyday Express locations opens up opportunities for disruptive innovation in the financial advisory industry.
Industry Implications
1. Personal Banking - Chase's Everyday Express locations are disruptive to the personal banking industry by offering a new customer experience.
2. Financial Technology (fintech) - The increase in self-service banking identified by Chase presents an opportunity for disruptive innovation in the fintech sector.
3. Financial Advisory - The integration of digital advice bars in Everyday Express locations creates disruptive innovation opportunities in the financial advisory industry.
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