Bodega and Saucony Reveal the Lifestyle-Centric Ever Ready Runners
References: bdgastore & highsnobiety
Bodega and Saucony team up to work on the latest iteration of the Grid Azura 2000 sneaker silhouette in an iteration entitled 'Ever Ready.' The running sneaker takes a more casual angle this time around, approached as a lifestyle silhouette. The shoes utilize a blend of leather and suede materials instead of the usual synthetic running fabrication.
The lifestyle orientation allows for versatility for the model. The uppers features an overlaying pattern design throughout to give it a zebra-like visual effect. The color palette is bold with a base foundation of mixed grayscale hues and brown before it is detailed with bright hits of color for contrast including lime green, orange, and purple.
Image Credit: Bodega
The lifestyle orientation allows for versatility for the model. The uppers features an overlaying pattern design throughout to give it a zebra-like visual effect. The color palette is bold with a base foundation of mixed grayscale hues and brown before it is detailed with bright hits of color for contrast including lime green, orange, and purple.
Image Credit: Bodega
Trend Themes
1. Lifestyle-driven Running Shoes - The focus is shifting to creating sneakers that are not just for training but also for everyday wear. Brands can create new lines that cater to this trend by incorporating different materials and colors that fit into the lifestyle aesthetic.
2. Bold Color Accents - Adding pops of bright, contrasting colors to sneakers is becoming more popular in the footwear industry. Brands can create new lines by incorporating bold color accents to their existing designs.
3. Mixed Material Sneakers - Sneakers made with a variety of materials, such as leather and suede, are gaining popularity. This trend allows for more variety in design and can cater to both athletic and lifestyle wearers.
Industry Implications
1. Fashion - Creating sneakers that can be worn both for athletic and lifestyle purposes creates opportunities for fashion brands to expand their target consumer base.
2. Sports - As sneaker technology and design continue to improve, sports brands can create lines of sneakers that are tailored for lifestyle wear while still providing the necessary support and comfort for athletic performance.
3. Retail - As consumers continue to look for versatile sneakers that can be worn for everyday wear, retailers can capitalize on this trend by offering a variety of lifestyle and athletic sneakers with mixed materials and bold color accents.
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