Each Character in This Event Promo Vid Represents a Component of Design
Jen Chae — July 4, 2013 — Art & Design
References: fadfestt & insiderbarcelona
The third annual FADfest, which is an international design exhibition held in Barcelona this year, was introduced by a humorously peculiar event promo vid. Directed by filmmaker César Pesquera, the minute-and-half short movie tells the story of five surreal characters: Mr. Textures, Mr. Shapes, Mrs. Colours, Miss Material and Mr. Composition.
The characters of the video represent the different aspects of design that will come together at this convention. It also incorporates some humor, like when Mr. Texture steps into a bathroom stall to find geometric shapes in the toilet because Mr. Shapes forgot to flush. The romantic plot is fun, too. When Mrs. Colours meets Mr. Shapes at the festival, her multi-colored geometric head blushes into a bright red. The video flashes to a hospital nine months later, where Mrs. Colours rolls out on a wheelchair holding a baby with a colorful, geometrically-shaped head.
The characters of the video represent the different aspects of design that will come together at this convention. It also incorporates some humor, like when Mr. Texture steps into a bathroom stall to find geometric shapes in the toilet because Mr. Shapes forgot to flush. The romantic plot is fun, too. When Mrs. Colours meets Mr. Shapes at the festival, her multi-colored geometric head blushes into a bright red. The video flashes to a hospital nine months later, where Mrs. Colours rolls out on a wheelchair holding a baby with a colorful, geometrically-shaped head.
Trend Themes
1. Design-themed Advertising - Opportunity for brands to create unique and visually captivating ads that incorporate elements of design.
2. Humorous Promotional Videos - Chance for companies to create event promo videos that incorporate humor to engage and entertain viewers.
3. Surreal Character Storytelling - Trend of using fictional characters to represent different aspects of an event or product in promotional videos.
Industry Implications
1. Design Events and Exhibitions - Disruptive innovation opportunity for event organizers to create immersive and visually appealing experiences for attendees.
2. Film and Video Production - Opportunity to create unique and engaging promotional videos for events and brands.
3. Advertising and Marketing - Opportunity for brands to experiment with unconventional storytelling methods to capture the attention of their target audience.
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