This Limited Edition Evangelion Phone is Releasing in Anime-Loving Japan
Cadhla Gray — October 21, 2015 — Pop Culture
This limited edition Evangelion phone is inspired by a cyborg character that's piloted by the main hero in a famous Japanese anime television show. Quite beloved, 'Neon Genesis Evangelion' has an intriguing plot line about "chosen" children that fight alien war machines.
The Evangelion phone was made in a batch of just 30,000 to be sold at 7-Elevens across Japan for the equivalent of $705. With the wide popularity of anime character products, they are expected to sell-out quickly.
The phone's design has a white image of the main cyborg, Unit 01, with a metallic purple and green background and orange accents on the volume and power buttons. To finish the robotic-like smartphone off, there is a matching case that mimics the armor of the cyborg character.
The Evangelion phone was made in a batch of just 30,000 to be sold at 7-Elevens across Japan for the equivalent of $705. With the wide popularity of anime character products, they are expected to sell-out quickly.
The phone's design has a white image of the main cyborg, Unit 01, with a metallic purple and green background and orange accents on the volume and power buttons. To finish the robotic-like smartphone off, there is a matching case that mimics the armor of the cyborg character.
Trend Themes
1. Anime-inspired Limited Edition Smartphones - Companies can explore partnerships with popular anime franchises to release limited edition smartphones to attract customers who are fans of the anime.
2. Customized Phone Cases - Offering customized phone cases that match the design of the limited edition smartphones would attract customers who want to personalize their devices and display their fandom at the same time.
3. Cross-promotions with Convenience Stores - Collaborating with convenience stores or other retail chains to sell limited edition smartphones can create a win-win situation for both parties by drawing more customers to the stores while generating revenue for the smartphone manufacturer.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can incorporate popular anime designs in their products to attract a loyal and passionate customer base.
2. Anime Merchandise - Companies that specialize in anime merchandise can collaborate with smartphone manufacturers to release limited edition smartphones that feature anime characters and designs.
3. Retail - Retail stores can collaborate with smartphone manufacturers to sell limited edition smartphones and offer customized phone cases that match the designs of the devices.
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