The EVA Sneakers Would Make Poor Rain Shoes
Robyn Currie — March 29, 2010 — Fashion
References: nativeshoes & freshnessmag
These gorgeous EVA sneakers are what happens when a standard shoe company teams with a revolutionary Canadian design team, Native.
These streamlined, hole-filled kicks are perfect for gardening or lounging by the pool, as they can be easily dried. Granted, these sneakers are not for the opera or even a visit to the county jail. Check out the gallery for more of the EVA sneakers, you will be glad you did.
Implications - Consumers are returning to plain-styled apparel after the recent insurgence of highly saturated colors permeating the fashion industry. Similarly, they prefer simpler designs in products over flashy complicated devices as they deem the periphery add-ons unnecessary and obtrusive.
These streamlined, hole-filled kicks are perfect for gardening or lounging by the pool, as they can be easily dried. Granted, these sneakers are not for the opera or even a visit to the county jail. Check out the gallery for more of the EVA sneakers, you will be glad you did.
Implications - Consumers are returning to plain-styled apparel after the recent insurgence of highly saturated colors permeating the fashion industry. Similarly, they prefer simpler designs in products over flashy complicated devices as they deem the periphery add-ons unnecessary and obtrusive.
Trend Themes
1. Plain-styled Apparel - Disruptive innovation opportunity: Develop a line of plain-styled apparel that caters to the growing consumer preference for simplicity and minimalism in fashion.
2. Simpler Designs - Disruptive innovation opportunity: Create products with simpler designs, removing unnecessary and obtrusive periphery add-ons, to meet consumer demand for streamlined and functional products.
3. Return to Basics - Disruptive innovation opportunity: Introduce basic and functional footwear options like the hole-covered sneakers that cater to specific activities such as gardening or lounging poolside.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore opportunities for creating plain-styled apparel that aligns with the consumer trend towards simplicity and minimalism.
2. Product Design - Disruptive innovation opportunity: Rethink product designs by focusing on simplicity and functionality, eliminating unnecessary and obtrusive features, to meet consumer preferences.
3. Footwear - Disruptive innovation opportunity: Develop innovative footwear options that cater to specific activities and provide functional benefits like easy drying and ventilation.
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