Eva Mendes Loves Cartier's Jeweled Pests
Going Like Sixty — October 5, 2008 — Luxury
References: cartier
Cartier has made insects beautiful. No, exquisite. Designers let insects flit in and out of their fancies in every season. Cartier is introducing the Jeweled Insects Collection. Cartier collections are always beautiful works of art. Touring the Cartier website is like touring a website of the finest jewelry museum. The Jeweled Insect Collection is just the latest for the Cartier family.
Implications - Similar to clothes, jewelry has to be designed to create buzz amongst its target demographics while staying true to their brand's aesthetic. In this case, Cartier has created a piece that is not traditional, but managed to maintain their projected brand image of intricate detailing and beauty. Staying true to your brand's personality is the only way to maintain your existing consumer base.
Implications - Similar to clothes, jewelry has to be designed to create buzz amongst its target demographics while staying true to their brand's aesthetic. In this case, Cartier has created a piece that is not traditional, but managed to maintain their projected brand image of intricate detailing and beauty. Staying true to your brand's personality is the only way to maintain your existing consumer base.
Trend Themes
1. Jeweled Insects - The popularity of Cartier's Jeweled Insects Collection demonstrates a growing consumer interest in unique and unconventional jewelry designs.
2. Insect-inspired Jewelry - The success of Cartier's Jeweled Insects Collection opens up opportunities for other jewelry brands to explore insect-inspired designs and tap into a niche market.
3. Brand Aesthetics - Cartier's ability to maintain their brand image of intricate detailing and beauty while experimenting with non-traditional designs highlights the importance of brand aesthetics and consistency in attracting and retaining customers.
Industry Implications
1. Jewelry - The success and popularity of Cartier's Jeweled Insects Collection presents opportunities for growth and innovation within the jewelry industry, specifically in unique and unconventional designs.
2. Fashion - The trend of insect-inspired jewelry opens up collaboration opportunities between jewelry designers and fashion brands, allowing for the creation of cohesive and complementary insect-themed fashion collections.
3. Luxury Goods - The Jeweled Insects Collection by Cartier exemplifies how introducing unconventional and unique designs can enhance the luxury goods industry by appealing to niche markets and attracting affluent customers seeking exclusivity.
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