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Undershirt Chic

Clean the Sky - Positive Eco Trends & Breakthroughs

Celebs Like Eva Longoria Make the ‘Boy Look' Hot

— December 30, 2008 — Celebs
Eva Longoria Parker covered the February 2009 issue of Glamour magazine wearing a simple white tank top and jeans—a very basic look, yet with her bouncy curls and heavily made-up face, the ensemble oozed femininity. As the gallery above shows, this is a popular look with many of Hollywood’s hottest leading ladies.

The aforementioned Glamour “Man Issue” includes tips on dating, just in time for Valentine’s Day. Eva Longoria Parker even dishes up some love secrets of her own, including what she looks for in a guy ("Intelligence, humor and passion.") She also shared her thoughts on soul mates (she believes they can come in any form, from lover to sister) and her views on the male heart. “I believe that men, when they fall, fall harder than women,” Eva Longoria said in the interview.

While the rest of Eva Longoria’s photo features include more done-up 1950s feminine looks, it’s the cover shot we’re focusing on today. The gallery above includes a few other celebrities who show how to wear a wife tank. Check out the white tank look on Mischa Barton, Alyssa Milano, Gisele Bundchen, Kim Kardashian, Pink, Britney Spears, Aubrey O’Day, Tila Tequila and of course, Amy Winehouse (though we don’t suggest emulating her look.)
Trend Themes
1. Undershirt Chic - The trend of wearing simple white tank tops as a complete outfit presents an opportunity for undershirt companies to market the versatility of their product.
2. Celebrity-inspired Fashion - The influence of celebrities in fashion can be capitalized on by fashion brands, who can produce affordable versions of the simple yet chic outfits seen on celebrities, making fashionable clothing more accessible.
3. Valentine's Day Fashion - Valentine's Day presents an opportunity for fashion brands to market simple and feminine outfits as perfect attire for dates and romantic events.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of wearing simple white tank tops as an outfit by marketing them as a versatile piece in anyone’s wardrobe.
2. Celebrity Branding - Celebrity branding can be a lucrative industry for those who wish to capitalize on the influence of celebrities in fashion, by producing affordable versions of outfits seen on celebrities.
3. Undergarments - Undergarment companies can capitalize on the trend of wearing undershirts as a completed outfit, by marketing their products as a versatile piece in anyone's wardrobe.
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