This Online Platform Helps Consumers Make Ethical Investments
Katherine Pendrill — February 25, 2016 — Lifestyle
'Goodments' is an online platform that helps consumers make ethical investments. While many consumers are informed about how to purchase ethical products, it can be more difficult to know whether investing in a company will lead to a more sustainable future. This platform helps consumers find ethical investments that align with their personal values.
Goodments is an online platform that helps consumers invest in companies that are actively working towards building a sustainable future. The site uses a profiling system to help match each user with ethical investments that correspond with their own personal values. These kinds of investments can range from companies working on eco-friendly products to businesses that promote social change. The site even provides community recommendations and reviews from other users.
Goodments is likely to appeal to conscious consumers who are looking for a simple way to build a more ethical portfolio.
Goodments is an online platform that helps consumers invest in companies that are actively working towards building a sustainable future. The site uses a profiling system to help match each user with ethical investments that correspond with their own personal values. These kinds of investments can range from companies working on eco-friendly products to businesses that promote social change. The site even provides community recommendations and reviews from other users.
Goodments is likely to appeal to conscious consumers who are looking for a simple way to build a more ethical portfolio.
Trend Themes
1. Sustainable Investing - Goodments enables consumers to invest in companies that are actively working towards building a sustainable future, presenting an opportunity for disruptive innovation in the investment industry.
2. Personalized Investments - Goodments uses a profiling system to match users with ethical investments that align with their personal values, indicating the potential for disruptive innovation in the financial technology sector.
3. Crowd-sourced Recommendations - Goodments provides community recommendations and reviews from other users, illustrating the potential for disruptive innovation in the social investing space.
Industry Implications
1. Finance - Goodments' platform for sustainable and personalized investments presents a disruptive innovation opportunity in the finance industry.
2. Financial Technology - Goodments' use of a profiling system to match users with ethical investments suggests potential for disruptive innovation in the financial technology sector.
3. Social Investing - Goodments' inclusion of crowd-sourced recommendations and reviews from users indicates an opportunity for disruptive innovation in the social investing industry.
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