The Estonian National Opera Lets People Drive in on the Upstroke
Meghan Young — July 10, 2014 — Art & Design
The Estonian National Opera greets people in a very unusual manner, at least those who have decided to drive to their chosen event. The parking lot barriers have been converted to resemble a conductor's hand complete with a baton. As Neatorama puts it, "Drive in on the upstroke. Just hope that the tempo isn't too fast."
Sure to put a smile on anyone's face even before entering the venue, the Estonian National Opera ensures that they are thinking of their guests right from the get-go. Many companies can take a page from their quirky notebook and add fun details that not only elevate individual experiences, but also are noteworthy enough to go viral. People won't stop talking about these for a while.
Sure to put a smile on anyone's face even before entering the venue, the Estonian National Opera ensures that they are thinking of their guests right from the get-go. Many companies can take a page from their quirky notebook and add fun details that not only elevate individual experiences, but also are noteworthy enough to go viral. People won't stop talking about these for a while.
Trend Themes
1. Quirky Parking Lot Designs - Incorporate unconventional and playful designs for parking lot barriers and systems to enhance customer experience and generate social media buzz.
2. Personalized Customer Greetings - Add unique and personalized touches to greet customers and make them feel special before entering the venue.
3. Viral Marketing Opportunities - Create shareable experiences that generate buzz and social media engagement to promote brand recognition and loyalty.
Industry Implications
1. Hospitality and Tourism - Incorporate playful and unique designs and touches for parking lot barriers and systems to enhance customer experience and increase guest satisfaction.
2. Event and Entertainment - Add personalized and engaging elements to greet guests and create memorable experiences that promote brand loyalty and increase social media buzz.
3. Marketing and Advertising - Utilize experiential marketing to create shareable and buzzworthy moments that promote brand recognition and customer loyalty.
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