Matthias Vriens-McGrath Shoots Esther de Jong for Numero
Ryan Hinkson — May 11, 2010 — Fashion
References: fashiongonerogue & designscene.net
The Esther de Jong, Numero Tokyo photo shoot by Matthias Vriens-McGrath proves that age ain’t nothing but a numero. Although Esther may not be the newest face in the modelling world, she is still one of the most stunning.
The spread entitled ‘Ma Vie En Pink’ is a fun and fresh pictorial, that makes great use of the models ridiculously long legs. Whether they are almost entirely covered by a pair of thigh-high cosmic boots or trumping the length of a golf club, her legs really standout.
The spread entitled ‘Ma Vie En Pink’ is a fun and fresh pictorial, that makes great use of the models ridiculously long legs. Whether they are almost entirely covered by a pair of thigh-high cosmic boots or trumping the length of a golf club, her legs really standout.
Trend Themes
1. Ageless Modeling - As more brands seek diversity in their advertising, there is a growing opportunity for models of all ages to represent and appeal to a wider audience.
2. Body Positivity - The use of models with unique features or unconventional beauty standards promotes a more inclusive and empowering message, inspiring people to embrace their individuality.
3. Fashion for All - Fashion is becoming more inclusive, with brands offering extended sizes and designs for a wider range of body shapes and ages, opening up more revenue streams for retailers.
Industry Implications
1. Fashion - The fashion industry has the opportunity to showcase a diverse range of models, including those of different ages, sizes, and backgrounds, to appeal to a wider audience.
2. Cosmetics - Beauty brands can tap into the growing demand for inclusivity and body positivity by featuring models of different ages and body types in their campaigns, leading to an increase in sales.
3. Media - The media industry has the power to promote a more empowering and diverse message by featuring models of all ages, sizes, and backgrounds in their content, influencing societal attitudes towards beauty and body image.
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