The Estelita Mendonça Fall/Winter 2014 Collection is Shapely
Jana Pijak — May 10, 2014 — Fashion
References: estelitamendonca.tumblr & fuckingyoung.es
While clean and structured silhouettes made a strong start at the Estelita Mendonça Fall/Winter 2014 runway show, their linear forms quickly transformed into ones that were more curvaceous and cocooned.
Presented during the shows at PortugalFashion week, the collection stunned an audience of the country's style-setters. The menswear line, entitled “Nagarjuna“, follows a theme of emptiness and explores its connection with space, image, concept and feeling.
Oversized sweatsuits, cocooned outerwear garments and oversized trench coat pieces were just some of the memorable show-stoppers from the monochromatic collection. While the majority of this collection was showcased in a mix of black, white and grey hues, garments in a bright blue tone offered a much needed pop of color to the neutral line of menswear pieces.
Presented during the shows at PortugalFashion week, the collection stunned an audience of the country's style-setters. The menswear line, entitled “Nagarjuna“, follows a theme of emptiness and explores its connection with space, image, concept and feeling.
Oversized sweatsuits, cocooned outerwear garments and oversized trench coat pieces were just some of the memorable show-stoppers from the monochromatic collection. While the majority of this collection was showcased in a mix of black, white and grey hues, garments in a bright blue tone offered a much needed pop of color to the neutral line of menswear pieces.
Trend Themes
1. Curvaceous Cocooned Fashion - Disruptive innovation opportunity: Develop new textiles and techniques that can create curvaceous shapes while still maintaining structure and function.
2. Oversized Outerwear Trend - Disruptive innovation opportunity: Create new ways to construct and layer oversized outerwear garments to make them more versatile and weather-resistant.
3. Monochromatic Menswear - Disruptive innovation opportunity: Experiment with new color palettes and techniques to push the boundaries of monochromatic fashion.
Industry Implications
1. Fashion Design - There are opportunities for designers to push the boundaries of traditional silhouettes and experiment with new textiles and construction techniques.
2. Textile Manufacturing - Innovative textiles that can create curvaceous shapes or add weather-resistance to outerwear garments could be a game-changer for the industry.
3. Retail - Retailers could capitalize on the oversized outerwear trend by creating new ways to layer and style these pieces for a variety of weather conditions and occasions.
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