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Extravagant Smoothing Foundations

Clean the Sky - Positive Eco Trends & Breakthroughs

La Prairie's Essence-In-Foundation is Infused with Caviar Water

— September 8, 2018 — Fashion
La Prairie's Skin Caviar Essence-In-Foundation SPF 25 PA+++ is a luxurious, high-end cosmetic product that gets its name due to the fact that it is infused with caviar water.

The product takes the form of a light-coverage foundation, which is beneficial for smoothing the skin, boosting its moisture levels and providing protection from UV rays. The elegant makeup product is packaged in an innovative, refillable applicator that includes a net-diffusing system that dispenses a small amount of the foundation at a time. While the Skin Caviar Essence-in-Foundation does come at a high cost, the product is packaged with a second puff as well as a formula refill for future use.

The fluid, hydrating foundation is available in a small selection of shades, with options ranging from Pure Ivory and Peche to Almond Beige.
Trend Themes
1. Luxury Beauty - The trend for high-end beauty products designed to provide holistic skin benefits presents an opportunity for companies to innovate in response to consumer demand for luxury items.
2. Sustainable Packaging - The shift toward environmentally responsible packaging design in the cosmetics industry is an opportunity for companies to differentiate themselves from competitors and appeal to eco-conscious consumers.
3. Multi-use Products - The trend for cosmetics that have more than one function enhances the value proposition of a product and offers companies an opportunity for disruptive innovation in formulation and packaging.
Industry Implications
1. Cosmetics - The cosmetics industry is seeing success with luxury and personalized beauty products that meet the growing demand for premium products and innovative formulations.
2. Packaging - The packaging industry has a great opportunity to innovate sustainable design that meets the need of brands to create healthy, eco-friendly packaging options.
3. Fashion and Beauty Retail - The trend towards luxury beauty products presents opportunities for fashion and beauty retailers to maximize profits by offering high-end cosmetics options to customers.
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