Upsurge in Sexy Branding for Cosmetics
Jeremy Gutsche — November 19, 2006 — Naughty
References: suntimes & news.agendainc
With new cosmetic names like Temptress, Vixen, Teasing Flirt, or Tie Me to the Bedpost, cosmetic companies are adding sex to their brands. The Chicago Sun-Times describes, "Makeup has always been about sex -- usually implicitly. Now things are becoming more explicit. Sexy names are overrunning cosmetics counters, making a simple task such as buying blush seem like a trip to the curtained-off section of your local movie rental place." Some believe that the trend is growing because sexy make-up has a broader appeal than lingerie which is blatantly marketed using just one body type. In contrast, sexy make-up is appealing to all woman.
Trend Themes
1. Explicit Make-up - There is a trend towards using explicit and provocative names for cosmetics, appealing to a broader audience.
2. Inclusive Marketing - Cosmetic brands are shifting towards more inclusive marketing strategies, targeting women of all body types and ages.
3. Sensual Branding - Brands are utilizing sensual branding techniques to create a more immersive and provocative beauty experience.
Industry Implications
1. Cosmetics - The cosmetics industry is embracing erotic branding as a way to differentiate their products and attract a wider consumer base.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of explicit make-up by creating innovative and attention-grabbing campaigns.
3. Retail and E-commerce - The retail and e-commerce industry can explore new ways to showcase and sell sensual make-up products, catering to the growing demand in the market.
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