Ermenegildo Zegna Couture S/S ‘09 Campaign
mediterranean — January 19, 2009 — Fashion
References: andressegura.smugmug & homotography.blogspot
Playing cricket on elephants is not what you'd expect from couture ads of an Italian luxury brand. But that is what the Ermenegildo Zegna Couture Spring/Summer 2009 ads go for: a taste of India.
Starring the in-demand Spanish supermodel Andrés Velencoso Segura, the ads alternate between the beautiful architecture, the fun bike rides and the prestigious social parties of India.
Andrés also stars in the Spring 2009 ads for the Zegna Sport collection.
Implications - Ermenegildo Zegna Couture Srping/Summer 2009 Campaign captures all of the luxury and sophistication of Indian culture at its absolute finest. The rich colors, decadent garments and elephant riding will make you want to plan a trip to India as soon as you can. Take a look for yourself.
Starring the in-demand Spanish supermodel Andrés Velencoso Segura, the ads alternate between the beautiful architecture, the fun bike rides and the prestigious social parties of India.
Andrés also stars in the Spring 2009 ads for the Zegna Sport collection.
Implications - Ermenegildo Zegna Couture Srping/Summer 2009 Campaign captures all of the luxury and sophistication of Indian culture at its absolute finest. The rich colors, decadent garments and elephant riding will make you want to plan a trip to India as soon as you can. Take a look for yourself.
Trend Themes
1. Luxury Indian-themed Fashion Ads - The trend of featuring Indian culture in luxury fashion campaigns is creating disruptive innovation opportunities for brands to tap into the growing interest in cultural diversity and exclusivity.
2. Incorporating Exotic Locations in Fashion Ads - The trend of showcasing unique and unconventional locations, such as India, in fashion advertisements is opening up disruptive innovation opportunities for brands to create visually captivating campaigns that stand out from the competition.
3. Cultural Appreciation in Fashion Marketing - The trend of incorporating elements of different cultures, like India, in fashion ads is presenting disruptive innovation opportunities for brands to showcase their commitment to diversity and inclusivity.
Industry Implications
1. Luxury Fashion - The luxury fashion industry can leverage the trend of Indian-themed fashion ads to attract affluent consumers looking for unique, culturally-inspired designs.
2. Travel and Tourism - The travel and tourism industry has an opportunity to capitalize on the trend of showcasing exotic locations like India in fashion campaigns to promote travel to these destinations.
3. Marketing and Advertising - The marketing and advertising industry can explore the trend of cultural appreciation in fashion marketing to help brands connect with diverse consumer segments and create impactful campaigns.
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