References: instructables
Eric Wilhelm founded Instructables, a collection of step-by-step ‘how to’ guides. Thanks to Wilhelm and a collective of dedicated DIY fans, you can learn how to create things you didn’t even know you wanted.
Eric Wilhelm recently talked to us about the role trend hunting plays in his work with Instructables.
12 Questions with Eric Wilhelm
1. How did you get involved with Instructables and what motivates you to continue?
I started the company: Instructables.
2. How significant are the topics of cool hunting and trend spotting to Instructables?
Not at all.
3. How do you define a trend?
I don’t have a personal definition. Standard English will do.
4. How do you define cool?
Something that makes me want to use it, do it myself, or possibly just smile.
5. Do you need a culture of innovation to create something that is cool?
No.
6. What is the best way to create an infectious idea, product or service?
Create something you yourself will buy.
7. What is the key to innovation?
Ideas are easy; execution is what matters.
8. What is the most important trend you see in your industry?
Better broadband access for more people.
9. What are your ambitions for Instructables?
To inspire everyone who comes to the site to start or finish their own project.
10. How do you reset yourself to be creative? Do you have any rituals?
Long bike rides; kitesurfing.
11. Professionally, what do you want to be doing in 10 years?
Continue having a blurred distinction between business and fun.
12. What are your most important hobbies?
Home renovation, experimental cooking, kitesurfing.
Eric Wilhelm recently talked to us about the role trend hunting plays in his work with Instructables.
12 Questions with Eric Wilhelm
1. How did you get involved with Instructables and what motivates you to continue?
I started the company: Instructables.
2. How significant are the topics of cool hunting and trend spotting to Instructables?
Not at all.
3. How do you define a trend?
I don’t have a personal definition. Standard English will do.
4. How do you define cool?
Something that makes me want to use it, do it myself, or possibly just smile.
5. Do you need a culture of innovation to create something that is cool?
No.
6. What is the best way to create an infectious idea, product or service?
Create something you yourself will buy.
7. What is the key to innovation?
Ideas are easy; execution is what matters.
8. What is the most important trend you see in your industry?
Better broadband access for more people.
9. What are your ambitions for Instructables?
To inspire everyone who comes to the site to start or finish their own project.
10. How do you reset yourself to be creative? Do you have any rituals?
Long bike rides; kitesurfing.
11. Professionally, what do you want to be doing in 10 years?
Continue having a blurred distinction between business and fun.
12. What are your most important hobbies?
Home renovation, experimental cooking, kitesurfing.
Trend Themes
1. DIY Culture - Disruptive innovation opportunities lie in creating platforms that facilitate and support the growing DIY culture, like Instructables.
2. Broader Broadband Access - Companies that focus on improving broadband access for more people can tap into a key trend in the industry, providing disruptive innovation opportunities.
3. Infectious Ideas - Creating and promoting infectious ideas, products, and services will be a key disruptive innovation opportunity in the industry.
Industry Implications
1. Online Learning Platforms - Online learning platforms, like Instructables, can take advantage of the DIY trend and disrupt the education industry.
2. Telecommunications - Telecommunications companies can capitalize on the trend of expanding broadband access to disrupt the industry and provide better connectivity for more people.
3. Creative Advertising - Innovative advertising agencies that focus on creating and promoting infectious ideas can disrupt the traditional advertising industry and attract a larger audience.
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