'The Longest Night' by Photographer Eric Guillemain
Zoe Badley — August 17, 2010 — Fashion
References: ericguillemain & theones2watch
Photographer Eric Guillemain is amazing at taking somber, black-and-white images. This specific series truly is a testament to his incredible talent.
Entitled 'The Longest Night,' the spread was styled by April Johnson, hair by Allison McClellan and makeup by Asami at L'Atelier. Fashion model Kristina Romanova rocks out the mysterious look and does an excellent job at conveying emotion. Be sure to check out the gallery for more shots by Eric Guillemain.
Implications - Consumers in modern society are attracted to images that feature a more somber mood. Products that feature a more subtle aesthetic appeal to shoppers who want to maintain a more classic appearance.
Entitled 'The Longest Night,' the spread was styled by April Johnson, hair by Allison McClellan and makeup by Asami at L'Atelier. Fashion model Kristina Romanova rocks out the mysterious look and does an excellent job at conveying emotion. Be sure to check out the gallery for more shots by Eric Guillemain.
Implications - Consumers in modern society are attracted to images that feature a more somber mood. Products that feature a more subtle aesthetic appeal to shoppers who want to maintain a more classic appearance.
Trend Themes
1. Somber Aesthetic - Opportunity for businesses to create products that appeal to consumers seeking a more classic, subdued appearance.
2. Black-and-white Photography - Potential for businesses to offer services and products related to black-and-white photography, catering to the demand for these types of images.
3. Emotional Expression - Opportunity for brands to connect with consumers by evoking and capturing emotions through visual storytelling.
Industry Implications
1. Fashion - Fashion brands can explore somber aesthetics and collaborate with photographers to create visually compelling campaigns and collections.
2. Home Decor - Opportunity for home decor brands to offer products that reflect somber aesthetics, such as black-and-white art prints or furniture with minimalist designs.
3. Photography Services - Photography studios can focus on offering black-and-white photography sessions or specialized packages that capture and express emotions.
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