These High-Quality Epsom Salts Were Created to Enhance Baths
Mishal Omar — October 17, 2016 — Lifestyle
References: recoverregimen & packagingoftheworld
The 'Recover Regimen' epsom salts were created to provide a more relaxing bathing experience.
Bath salts are no stranger to most people's homes, however the ones made by Recover Regimen are high-quality and offer strategically scented creations. Each of the epsom salts are infused with natural essential oils -- with scents that range from a Cedar Herb that was created to "repair," a Vanilla Patchouli that was designed to "restore," and a Eucalyptus Mint that is able to "rejuvenate."
Due to the beneficial properties in the salts and the way they are touted as a series, the branding is designed in such a way that encourages people to view them as a collection rather than something to purchase individually -- which ultimately benefits both the consumer and the brand.
Bath salts are no stranger to most people's homes, however the ones made by Recover Regimen are high-quality and offer strategically scented creations. Each of the epsom salts are infused with natural essential oils -- with scents that range from a Cedar Herb that was created to "repair," a Vanilla Patchouli that was designed to "restore," and a Eucalyptus Mint that is able to "rejuvenate."
Due to the beneficial properties in the salts and the way they are touted as a series, the branding is designed in such a way that encourages people to view them as a collection rather than something to purchase individually -- which ultimately benefits both the consumer and the brand.
Trend Themes
1. High-quality Epsom Salts - Disruptive innovation opportunity: Develop a line of premium epsom salts with unique scents and therapeutic properties.
2. Natural Essential Oil Infusions - Disruptive innovation opportunity: Introduce a range of bath products infused with natural essential oils for a more customized bathing experience.
3. Collection-based Bath Products - Disruptive innovation opportunity: Create a series of bath products designed to be viewed and purchased as a collection, enhancing brand loyalty and consumer experience.
Industry Implications
1. Personal Care - Disruptive innovation opportunity: Explore the use of high-quality ingredients in personal care products to provide unique benefits and experiences.
2. Wellness - Disruptive innovation opportunity: Combine the benefits of aromatherapy and bathing rituals to develop innovative wellness products.
3. Home Goods - Disruptive innovation opportunity: Tap into the market for premium home goods by offering high-quality bath products that can enhance the home spa experience.
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