Eponyma Uses Algorithms to Create Tailor-Made Products for People
Laura McQuarrie — October 23, 2019 — Fashion
References: eponyma & premiumbeautynews
Eponyma makes highly customized skincare products that are manufactured individually but with the effectiveness, safety, traceability and other benefits of an industrial system. Each product has its own formula and batch number, and every product is personalized with the name of the customer.
Online, consumers are able to create their own profile that reveals their unique story through their skin. There are over 15,000 possible combinations that can be created with Eponyma's algorithm and its many active complexes, as well as other factors, such as whether a person would like their customized skincare to be rich or light.
As well as being treated to tailor-made skincare, those who start with Eponyma have their order sent in real-time so that it can be shipped within 48 hours.
Online, consumers are able to create their own profile that reveals their unique story through their skin. There are over 15,000 possible combinations that can be created with Eponyma's algorithm and its many active complexes, as well as other factors, such as whether a person would like their customized skincare to be rich or light.
As well as being treated to tailor-made skincare, those who start with Eponyma have their order sent in real-time so that it can be shipped within 48 hours.
Trend Themes
1. Hyper-personalized Skincare - The use of algorithms and active complexes to create skin-care products that cater to the varying needs of individuals.
2. Traceable Skincare - Using batch numbers and customer names to create traceability and build customer trust through transparency.
3. Real-time Order Fulfillment - Using real-time order processing to ensure quick turnaround and faster order fulfillment.
Industry Implications
1. Beauty - Creating a new era in the beauty industry by setting a trend towards on-demand and highly-customized personal care products.
2. Manufacturing - Implementing the use of an industrial system to produce and deliver individualized skincare products.
3. E-commerce - Adapting business models to include real-time order processing, personalized algorithm-driven recommendations for users, and traceability features to increase customer loyalty.
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