Die Antwoord and Their Enter the Ninja Zef-Rap-Rave Sound
Katie Cordrey — March 16, 2010 — Art & Design
References: interviewmagazine & nme
Frontman, Ninja and Die Antwoord (The Answer) are heating up the interweb with their funky, edgy, mesmerizing zef-rap-rave sound and VERY weird, imagery rich videos.
'Zef' is an Afrikaans term that roughly translates to, 'redneck,' but not really because it's a little like trying to define 'dada' in art -- you know it when you see it, maybe.
The Afrikaans posse has become a YouTube sensation. The Internet server for their website had to be moved to a U.S.-based server to handle the download traffic.
Once you start watching them, they're as difficult as junk food to resist.
'Zef' is an Afrikaans term that roughly translates to, 'redneck,' but not really because it's a little like trying to define 'dada' in art -- you know it when you see it, maybe.
The Afrikaans posse has become a YouTube sensation. The Internet server for their website had to be moved to a U.S.-based server to handle the download traffic.
Once you start watching them, they're as difficult as junk food to resist.
Trend Themes
1. Zef-rap-rave Music - There is an opportunity for innovative music production studios and tech labs to incorporate new sounds, styles and technologies to enhance and advance the Zef-Rap-Rave genre.
2. Alternative Marketing Strategies - Brands can explore prospects of collaborating with zef-rap-rave artists to create unique marketing campaigns that target the youth and promote edginess, creativity and novelty.
3. Cultural Fusion Music - There could be a market for the creation of music that blends the cultural sounds of different countries to create an entirely new genre of music.
Industry Implications
1. Music Production - The music production industry could benefit from this trend and enter the market to produce odd and unique sounds and styles.
2. Digital Marketing - The digital marketing industry could explore the potential of digital marketing campaigns that target young and edgy audiences through collaboration with zef-rap-rave artists.
3. Cultural Fusion Fashion - Fashion Industry can experiment with unique fusion styles influenced by African culture and style that blend well with the eclectic nature of the Zef-rap-rave genre.
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