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Magnesium-Powered Deodorants

Clean the Sky - Positive Eco Trends & Breakthroughs

The Crystal Magnesium Enriched Deodorant Sticks Condition the Skin

— February 23, 2021 — Marketing
The Crystal Magnesium Enriched Deodorant Sticks are a new lineup of personal care products for consumers that are formulated to deliver impressive protection against odor and more. The deodorants are made without the use of aluminum, corn starch or baking soda and are instead formulated with magnesium that makes them suitable for all skin types. The product is reported to deliver 24-hours of odor protection, while also being hypoallergenic, non-irritating, non-greasy and non-sticky.

The Crystal Magnesium Enriched Deodorant Sticks come in five scent options to choose from including Coconut + Vanilla, Lavender + Rosemary, Charcoal + Tea Tree Oil and Sea Salt + Sage. Priced at $10.99 each, the products are being launched now with a larger launch taking place in mid to late-March.
Trend Themes
1. Magnesium-powered Personal Care - Magnesium is being used to power personal care products, providing consumers with impressive protection against odor and disrupting the traditional deodorant market.
2. Aluminum-free Deodorant - The creation of aluminum-free deodorants is a growing trend, providing consumers with alternatives amidst concerns over potential health risks.
3. Natural Ingredients in Personal Care - A trend towards using natural ingredients, such as magnesium, in personal care products is emerging, reflecting a growing concern for sustainable and eco-friendly skincare products.
Industry Implications
1. Personal Care Industry - Personal care companies can capitalize on the trend of using natural ingredients and aluminum-free deodorants by incorporating them into their product lines.
2. Eco-friendly Industry - The use of magnesium and natural ingredients in personal care can provide an opportunity for eco-friendly companies to expand their product offerings into the personal care market.
3. Wellness Industry - The trend of using natural, sustainable, and non-toxic ingredients in personal care aligns with the wellness industry's values, providing an opportunity for companies to appeal to conscious consumers seeking healthier options.
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