This Audience Engagement Tool Lets Companies Reach All Screens
Alyson Wyers — June 29, 2015 — Pop Culture
References: 4screens.net & springwise
This marketing engagement tool enables app and widget builders to reach people on every screen. 4Screens is an online platform that allows companies to create and broadcast content on multiple devices in real-time.
The average home now contains multiple kinds of screens, from televisions to tablets and smartphones to desktop computers. With this audience engagement tool, businesses are able to develop apps for multiple devices and interact with consumers on all the screens they have. The platform would, therefore, be a great option for TV and radio broadcasters as well as other content publishers, events, retailers and brands.
The 4screens Studio contains multiple modules including a social media hub, live feed, poll and voting mechanisms, chat and the QuizTheir feature.
The average home now contains multiple kinds of screens, from televisions to tablets and smartphones to desktop computers. With this audience engagement tool, businesses are able to develop apps for multiple devices and interact with consumers on all the screens they have. The platform would, therefore, be a great option for TV and radio broadcasters as well as other content publishers, events, retailers and brands.
The 4screens Studio contains multiple modules including a social media hub, live feed, poll and voting mechanisms, chat and the QuizTheir feature.
Trend Themes
1. Multi-screen Broadcasting - The trend of creating and broadcasting content on multiple devices in real-time presents opportunities for businesses to engage with consumers across all screens.
2. Audience Engagement Tools - The trend of using audience engagement tools like 4Screens Studio can enable brands, broadcasters, and content publishers to reach and connect with consumers more effectively.
3. Online Platform Development - The trend towards developing online platforms that enable businesses to create, manage and broadcast content across multiple screens provides a disruptive innovation opportunity for developers and technology companies.
Industry Implications
1. Broadcasting - The broadcasting industry can utilize multi-screen platforms like 4Screens to engage viewers across all their devices and build a stronger brand-consumer relationship.
2. Event Planning - The event planning industry can use multi-screen platforms to create engaging virtual event experiences that offer new opportunities to interact with attendees.
3. Retail - Retailers can leverage multi-screen platforms to create interactive shopping experiences across mobile devices, tablets, and desktop computers, increasing customer engagement and sales.
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