Alternative Luxury from Johnny Brookheart
Elsa Blaine — January 24, 2009 — Lifestyle
References: johnnybrookheart & luxist
Engagement piercings are an edgy alternative to a traditional diamond ring. Johnny Brookheart offers a glittery selection of opulent counter-couture pieces of jewelry as unconventional commitment symbols.
Tongue barbells bezel-set with a single diamond, captive ball rings and the flashiest and largest of them all the 2 carat heart-shaped belly-button piercing available for $31,500. A one carat round brilliant-cut version is also offered for $11,500.
All Johnny Brookheart engagement piercings are presented in a chic black lacquered wood frame, suspended on clear Mylar sheets.
Tongue barbells bezel-set with a single diamond, captive ball rings and the flashiest and largest of them all the 2 carat heart-shaped belly-button piercing available for $31,500. A one carat round brilliant-cut version is also offered for $11,500.
All Johnny Brookheart engagement piercings are presented in a chic black lacquered wood frame, suspended on clear Mylar sheets.
Trend Themes
1. Alternative Luxury - There is an opportunity for luxury brands to explore unconventional and edgy alternatives to traditional jewelry pieces.
2. Counter-couture Jewelry - The rise of counter-couture jewelry provides an opportunity for designers to create unique and distinctive pieces that challenge mainstream trends.
3. Opulent Body Piercings - Body piercings, particularly engagement piercings, offer a new avenue for opulent and extravagant jewelry designs.
Industry Implications
1. Luxury Jewelry - Luxury jewelry brands can cater to the growing demand for alternative and unconventional designs, offering unique engagement piercings as a disruptive innovation.
2. Fashion Design - Fashion designers can incorporate counter-couture jewelry into their designs, pushing the boundaries of traditional jewelry aesthetics and offering customers a fresh and unique perspective.
3. Body Modification - The body modification industry can explore the potential of opulent body piercings, providing customers with exclusive and extravagant options for expressing themselves through body art.
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