Handshakez' Graphic Instructs How to Engage Customers Who Are Hard to Get
Laura McQuarrie — November 19, 2013 — Business
References: www2.handshakez & dailyinfographic
Handshakez' 'Customers Are Just Not That Into You' infographic explains how to engage customers who are on the fence about your products an services. Handshakez explains the difficult "sales dating game" can be, as well as three simple steps to win over clients.
The first problem this infographic addresses is on content. Often times, reps are ill-equipped with the kinds of information a customer is really looking for and they can be easily bored with boring Powerpoint presentations. As Handshakez points out, in a world where attention spans are so limited, dynamic text and images are paramount.
Email is becoming less and less of a popular way to communicate. Online networks and communities offer ways for customers to quickly engage, without wasting a lot of their time.
The first problem this infographic addresses is on content. Often times, reps are ill-equipped with the kinds of information a customer is really looking for and they can be easily bored with boring Powerpoint presentations. As Handshakez points out, in a world where attention spans are so limited, dynamic text and images are paramount.
Email is becoming less and less of a popular way to communicate. Online networks and communities offer ways for customers to quickly engage, without wasting a lot of their time.
Trend Themes
1. Interactive Infographics - Creating interactive infographics that engage customers with dynamic text and images.
2. Short Attention Span Marketing - Developing marketing strategies that capture customer attention in a world of limited attention spans.
3. Online Engagement Platforms - Exploring online networks and communities as alternative ways for customers to quickly engage with businesses.
Industry Implications
1. Sales and Marketing - Sales and marketing professionals can leverage interactive infographics to better engage customers.
2. Digital Advertising - Digital advertisers can employ short attention span marketing techniques to capture and hold customer attention.
3. Social Media and Community Management - Social media and community managers can use online engagement platforms to facilitate quick customer interactions.
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