The New Adidas Energy Boost Shoes Store and Return Runners' Energy
Rahul Kalvapalle — August 18, 2014 — Fashion
References: news.adidas & sneakernews
Adidas has introduced the newest additions to its iconic Energy Boost range of running shoes.
The shoes are sheathed in Adidas' proprietary BOOST foam from heel to toe. This foam stores and returns energy to ensure that the more energy runners generate, the more they will get back. The foam is constructed out of thousands of energy capsules that maintain their cushioning for several seasons.
The new Energy Boost shoes are constructed with a stretched mesh upper that snugly hugs the wearer's foot, while also helping keep their feet cooler during runs. The shoes' cushioning remains consistent in all weather conditions, unlike EVA cushioning that can expand and harden depending on the temperature. They also boast a flexible Tortion System that remains stable through strides and adapts to different surfaces.
The shoes are sheathed in Adidas' proprietary BOOST foam from heel to toe. This foam stores and returns energy to ensure that the more energy runners generate, the more they will get back. The foam is constructed out of thousands of energy capsules that maintain their cushioning for several seasons.
The new Energy Boost shoes are constructed with a stretched mesh upper that snugly hugs the wearer's foot, while also helping keep their feet cooler during runs. The shoes' cushioning remains consistent in all weather conditions, unlike EVA cushioning that can expand and harden depending on the temperature. They also boast a flexible Tortion System that remains stable through strides and adapts to different surfaces.
Trend Themes
1. Energy-returning Shoes - The trend of incorporating technology that stores and returns energy in shoes for athletes and runners creates opportunities for innovative materials and designs that improve performance and increase sustainability.
2. Responsive Materials - The trend of developing athletic footwear constructed from responsive materials that remain comfortable and stable in a variety of weather conditions presents opportunities to improve performance and durability while reducing waste and environmental impact.
3. Adaptive Support Systems - The trend of incorporating flexible and adaptive support systems in running shoes creates opportunities to enhance stability and comfort during physical activity, while also improving injury prevention and recovery.
Industry Implications
1. Sports Apparel - The trend of energy-returning shoes presents opportunities for sports apparel companies to innovate materials and designs that improve athletic performance and sustainability.
2. Footwear Manufacturing - The trend of developing responsive materials and adaptive support systems in running shoes creates opportunities for footwear manufacturers to improve performance, durability, and environmental impact.
3. Fitness Technology - The trend of incorporating technology that stores and returns energy in shoes for athletes and runners presents opportunities for fitness tech companies to develop new products that improve performance and enhance the overall fitness experience.
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