Le Sandstone Makes a Fashion Statement & an Ethical One
Trend Hunter — January 12, 2012 — Fashion
References: lesandstone.storenvy
To better promote or spread awareness about the serious issue of animal endangerment, online store Le Sandstone has released a new line of t-shirts featuring some of our planet’s endangered species such as pandas, polar bears, leopards, tigers, etc. T-shirts nowadays don't have to have the single function of making a fashion statement, they now help spread awareness on very important causes.
Le Sandstone has reported that more designs will be coming soon. Shirts are available in men's and women's styles in various colors. American Apparel shirts are used for the making of these animal-friendly shirts.
Le Sandstone has reported that more designs will be coming soon. Shirts are available in men's and women's styles in various colors. American Apparel shirts are used for the making of these animal-friendly shirts.
Trend Themes
1. Fashion Activism - The rise of fashion brands using clothing as a platform to promote social and environmental causes creates a disruptive innovation opportunity for businesses to engage consumers in meaningful ways.
2. Endangered Species Awareness - The increasing focus on endangered species awareness presents an opportunity for businesses to develop products and campaigns that educate and engage consumers in conservation efforts.
3. Ethical Fashion - The demand for ethically produced fashion is on the rise, offering businesses an opportunity to disrupt the traditional fashion industry by providing sustainable and cruelty-free alternatives.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of fashion activism by partnering with ethical brands or developing their own socially-conscious lines.
2. Conservation - The conservation industry can leverage the trend of endangered species awareness to collaborate with businesses in creating impactful campaigns and products that drive conservation efforts.
3. Sustainable Manufacturing - The sustainable manufacturing industry has the opportunity to disrupt the traditional fashion industry by offering ethical alternatives and eco-friendly production methods.
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