This UNICEF Bulgaria Billboard Aims to End Violence Against Children
Alyson Wyers — July 8, 2014 — Marketing
In a new effort to end violence against children, UNICEF Bulgaria put up these billboards to make the invisible visible. Following a PSA starring Liam Neeson last summer, the Bulgarian chapter of the United Nations children's rights and emergency relief organization launched a long term campaign to raise awareness and finally end violence against children.
To literally shed light on the issue, the billboard uses street lights to illuminate minds. During the day the billboard shows a little kid cowering in a corner, but at night a shadow becomes visible, with its hand raised to strike the child. This is because many children fear coming home at night to face domestic violence. A small silhouette casts the shadow, which is barely visible during the day.
To literally shed light on the issue, the billboard uses street lights to illuminate minds. During the day the billboard shows a little kid cowering in a corner, but at night a shadow becomes visible, with its hand raised to strike the child. This is because many children fear coming home at night to face domestic violence. A small silhouette casts the shadow, which is barely visible during the day.
Trend Themes
1. Ending Violence Against Children - The UNICEF Bulgaria billboard highlights the need for innovative solutions to ending violence against children.
2. Using Billboards to Raise Awareness - The use of billboards with dynamic designs is a growing trend to spreading awareness for social issues.
3. Interactive Advertisements - Interactive advertisement displays, like the UNICEF Bulgaria billboard, are a potential trend in the advertising industry.
Industry Implications
1. Nonprofit Organizations - Nonprofit organizations dedicated to ending violence against children can use innovative solutions like the UNICEF Bulgaria billboard to spread awareness and promote their cause.
2. Advertising - The advertising industry can apply the emerging trend of interactive and dynamic billboard displays to promote social issues and increase awareness.
3. Social Advocacy - The UNICEF Bulgaria billboard campaign provides an example for social advocates, who can use innovative campaigns to raise awareness and demand action on critical social issues.
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