En Route Bike Maintenance Kit by Matthew Cole Keeps Your Tools Close
Marissa Brassfield — February 15, 2010 — Lifestyle
References: thepaperbackplot & behance.net
Avid cyclists know that having a maintenance kit is essential during a daily urban commute; the En Route bike maintenance kit by Matthew Cole aims to keep your tools right at your hip.
Matthew Cole designed the packaging for the En Route bike maintenance kit out of reclaimed materials like old bicycle tubes and erosion-stop fencing. This all-inclusive kit is worn like a fanny pack and is held tight to the body with snaps rather than Velcro.
Implications - The handy bike maintenance kit prides itself on elements far beyond its functional nature. The kit is largely made up of reclaimed and recycled materials, appealing to the environmentally conscious consumers who are not-so-coincidentally bike users as well.
Matthew Cole designed the packaging for the En Route bike maintenance kit out of reclaimed materials like old bicycle tubes and erosion-stop fencing. This all-inclusive kit is worn like a fanny pack and is held tight to the body with snaps rather than Velcro.
Implications - The handy bike maintenance kit prides itself on elements far beyond its functional nature. The kit is largely made up of reclaimed and recycled materials, appealing to the environmentally conscious consumers who are not-so-coincidentally bike users as well.
Trend Themes
1. Sustainable Bike Accessories - The use of reclaimed materials to create bike maintenance kits provides an opportunity for sustainable-focused bike accessory companies to disrupt the industry.
2. Functional Wearable Tool Kits - The convenience of wearable tool kits, such as fanny packs, for urban commuters offers an opportunity for companies to innovate and create their own tool kit designs.
3. Eco-friendly Urban Commuting - The trend towards eco-friendly urban commuting creates opportunities for companies to design and market sustainable bike accessories and maintenance kits.
Industry Implications
1. Sustainable Fashion - The use of reclaimed materials to create functional fashion items like the En Route bike maintenance kit may disrupt the sustainable fashion industry.
2. Bike Accessories - Companies focused on producing innovative and functional bike accessories may integrate wearable tool kits like the En Route maintenance kit into their product offerings.
3. Eco-friendly Transportation - Manufacturers of eco-friendly transportation products may expand their offerings to include accessories that appeal to environmentally-conscious consumers, such as the En Route maintenance kit.
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