En Noir Fall/ Winter 2013 Video Mystifies Anticipating Audience
Simal Yilmaz — March 14, 2013 — Fashion
References: ViveEnNoir & youtube
The new En Noir Fall/ Winter 2013 collection presentation video 'Hall of Mirrors' showcases the minimalist aura of the new collection accurately. The collection is masculine with fine and intricate detailing on most pieces.
The video presents an artistic take of the fashion line’s presentation during Paris Fashion Week and New York Fashion Week. Mainly black and white, the camera shots focus on the models quite frequently and helps identify the collection with their faces and attitudes.
Willy Cartier, who is a model that is the focus of En Noir’s most recent lookbook, is predictably included in most of the scenes. Music picked for this four-minute presentation finely excites and mystifies the audience.
The video presents an artistic take of the fashion line’s presentation during Paris Fashion Week and New York Fashion Week. Mainly black and white, the camera shots focus on the models quite frequently and helps identify the collection with their faces and attitudes.
Willy Cartier, who is a model that is the focus of En Noir’s most recent lookbook, is predictably included in most of the scenes. Music picked for this four-minute presentation finely excites and mystifies the audience.
Trend Themes
1. Minimalist Masculine Fashion - Brands can focus on creating fashion lines with a minimalistic design aesthetic targeted towards men.
2. Artistic Fashion Presentation - Fashion brands can explore ways to create artistic and visually appealing presentations for their fashion lines.
3. Model-centric Fashion Marketing - Fashion brands can increase their marketing efforts by focusing on highlighting models and their personalities in their campaigns.
Industry Implications
1. Fashion - Fashion brands can take inspiration from En Noir's minimalist and artistic fashion presentation for their upcoming collections.
2. Modeling - Modeling agencies can highlight the importance of models and their personalities in marketing campaigns to increase their visibility in the fashion industry.
3. Music - Music producers can explore opportunities to provide music for fashion presentation videos to create excitement and mystique for the audience.
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