Empyreal 75 Packaging Exudes Canine Luxury
Susan Keefe — October 25, 2011 — Marketing
References: empyreal75 & lovelypackage
The wine industry is going to the dogs, or that’s what this limited edition packaging of Empyreal 75 would lead one to believe. Empyreal 75 manufactures luxurious edibles for your four-legged friend, and to provide your pup with the level of indulgence they deserve, the company recently released this special edition of its pet food protein supplement in a collared wine bottle.
Designed by Bailey Lauerman, the classic wine bottle is adorned with a simple red collar, which conjures the perfect image of the public persona Empyreal 75 is trying to promote. The company released two labels for this limited run: ‘Foxhound Red’ for dogs and ‘Alley Cat Red’ for felines. The collars were created using red leather and the tags were done in stainless steel. Adorable and straightforward, these collars are not only a perfect compliment to a pet-related treat, they will also help you avoid a horribly misguided choice in a darkened wine cellar.
Sure to give your pooch an irresistable air of refinery and privilege, Empyreal 75 is for fuzzy friends equipped with discerning tastes.
Designed by Bailey Lauerman, the classic wine bottle is adorned with a simple red collar, which conjures the perfect image of the public persona Empyreal 75 is trying to promote. The company released two labels for this limited run: ‘Foxhound Red’ for dogs and ‘Alley Cat Red’ for felines. The collars were created using red leather and the tags were done in stainless steel. Adorable and straightforward, these collars are not only a perfect compliment to a pet-related treat, they will also help you avoid a horribly misguided choice in a darkened wine cellar.
Sure to give your pooch an irresistable air of refinery and privilege, Empyreal 75 is for fuzzy friends equipped with discerning tastes.
Trend Themes
1. Luxury Pet Packaging - Opportunity for companies to create high-end packaging for pet products, providing a sense of indulgence and refinement.
2. Limited Edition Collared Bottles - Potential to create a sense of exclusivity and collectability by releasing limited edition bottles with collars.
3. Pet-focused Wine Labels - Chance for wine companies to tap into the pet market by creating labels specifically designed for dogs and cats.
Industry Implications
1. Pet Products - Companies in the pet industry can explore innovative packaging solutions to enhance the luxury and prestige of their products.
2. Wine and Spirits - Wine companies can target pet owners by creating pet-focused wine labels and packaging options.
3. Design and Packaging - Opportunity for designers and packaging manufacturers to collaborate with pet product companies on creating unique and attractive packaging solutions.
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