The 'Look Good, Feel Better' Workshop Helps Women Fighting Cancer
Katherine Pendrill — June 24, 2015 — Fashion
References: lookgoodfeelbetter.org & bustle
'Look Good, Feel Better' is an empowering makeup campaign aimed at helping women with cancer. The campaign features a series of cosmetics workshops, which aim to strengthen the confidence of women who are battling cancer.
The campaign features a series of fun workshops that provide women with personalized tips and tutorials for dealing with changing skin and issues of hair loss. The two-hour classes are 100 percent free and they cover everything from cosmetics to fashion. For example, some classes deal with issues such as how to enhance eyebrows,while others may teach women how to choose appropriate wigs. The tutorials are completely customized in order to fit each woman's style and specific cosmetic needs.
The empowering makeup campaign not only helps women with cancer to look great, but also to regain a sense of normality they might feel they have lost.
The campaign features a series of fun workshops that provide women with personalized tips and tutorials for dealing with changing skin and issues of hair loss. The two-hour classes are 100 percent free and they cover everything from cosmetics to fashion. For example, some classes deal with issues such as how to enhance eyebrows,while others may teach women how to choose appropriate wigs. The tutorials are completely customized in order to fit each woman's style and specific cosmetic needs.
The empowering makeup campaign not only helps women with cancer to look great, but also to regain a sense of normality they might feel they have lost.
Trend Themes
1. Personalized Beauty Workshops - The 'Look Good, Feel Better' campaign offers personalized beauty workshops for women with cancer, providing an opportunity for disruptive innovation in the beauty industry to create tailored products and services.
2. Cosmetics for Changing Skin - The workshops focus on cosmetics for changing skin, presenting an opportunity for disruptive innovation in the skincare industry to develop specialized products that cater to the unique needs of women with cancer.
3. Fashion Tips for Cancer Patients - The 'Look Good, Feel Better' campaign provides fashion tips for cancer patients, opening up an opportunity for disruptive innovation in the fashion industry to create adaptive clothing and accessories that address the specific needs and challenges faced by women undergoing cancer treatment.
Industry Implications
1. Beauty Industry - The 'Look Good, Feel Better' campaign offers potential opportunities for disruptive innovation in the beauty industry by creating specialized beauty products and services for women with cancer.
2. Skincare Industry - The focus on cosmetics for changing skin in the 'Look Good, Feel Better' campaign creates prospects for disruptive innovation in the skincare industry by developing products tailored to the unique needs of women battling cancer.
3. Fashion Industry - The fashion tips provided by the 'Look Good, Feel Better' campaign present potential openings for disruptive innovation in the fashion industry through the creation of adaptive clothing and accessories that cater to the needs of cancer patients.
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