Companies Turn to Gardening to Boost Workplace Morale
Marissa Brassfield — September 20, 2009 — Eco
References: treehugger & online.wsj
Employer-sponsored gardens are cropping up to boost workplace morale through gardening. The Wall Street Journal recently covered this phenomenon, and Minneapolis-based public relations and branding company Haberman was one of the primary case studies. According to the piece, Haberman has invested $10,000 this year in a garden for its 30 employees; in exchange for their sweat and labor, they can take home the fruits (well, vegetables) of their labor.
Employer-sponsored gardens don't just benefit employees, though. TreeHugger adds that since a number of Haberman's clients are agricultural businesses, the garden lets them connect with their clients by identifying with their needs. You can check out the blog for Haberman's garden here.
Employer-sponsored gardens don't just benefit employees, though. TreeHugger adds that since a number of Haberman's clients are agricultural businesses, the garden lets them connect with their clients by identifying with their needs. You can check out the blog for Haberman's garden here.
Trend Themes
1. Employer-sponsored Gardens - Opportunity for companies to enhance workplace morale through gardening initiatives.
2. Workplace Morale - Creating initiatives like employer-sponsored gardens can significantly boost workplace morale.
3. Client Connection - Employer-sponsored gardens can help businesses connect with agricultural clients by addressing their needs.
Industry Implications
1. Public Relations - PR firms can leverage employer-sponsored gardens to enhance workplace morale and strengthen client relationships.
2. Branding - Building employer-sponsored gardens can serve as a unique branding initiative to differentiate businesses in the market.
3. Agriculture - Employer-sponsored gardens can strengthen ties with agricultural clients and showcase expertise in the industry.
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