Empire Mayonnaise Elevates Condiments to Classy Snacks
Amelia Roblin — April 22, 2011 — Marketing
References: empiremayo & belowtheclouds
Despite the significant role that mayo plays within any sandwich, the spreadable has never been taken seriously until the beginnings of Empire Mayonnaise. The small company offers an unexpected range of luxury bread toppers that make a mundane edible into a gourmet embellishment.
Chef Sam Mason is the brains behind the exotic flavors of the once-bland white paste, and is proud to serve up savory sun-dried tomato, smoked paprika, pistachio and black garlic, and goes goes as far as to include ingredients like emu eggs in his recipes that separate his product from the usual emulsion of yolk, vinegar and oil.
The product packaging is taken care of by Elizabeth Valleau, who is responsible for making Empire Mayonnaise look as deliciously deluxe the outside as it is within.
Chef Sam Mason is the brains behind the exotic flavors of the once-bland white paste, and is proud to serve up savory sun-dried tomato, smoked paprika, pistachio and black garlic, and goes goes as far as to include ingredients like emu eggs in his recipes that separate his product from the usual emulsion of yolk, vinegar and oil.
The product packaging is taken care of by Elizabeth Valleau, who is responsible for making Empire Mayonnaise look as deliciously deluxe the outside as it is within.
Trend Themes
1. Gourmet Condiments - Opportunity for creating high-end and unique condiments to elevate everyday foods.
2. Exotic Flavors - Exploring innovative flavor combinations to transform traditional condiments into extraordinary culinary experiences.
3. Luxury Packaging - Incorporating visually appealing and high-quality packaging designs to enhance the perception of condiments.
Industry Implications
1. Food Manufacturing - Pioneering companies can disrupt the condiment market by producing premium and gourmet spreads that cater to the luxury food industry.
2. Specialty Food Retail - Opportunity to curate and sell unique and exotic condiments in specialty food stores, appealing to culinary enthusiasts seeking gourmet experiences.
3. Packaging Design - Creative agencies can disrupt the condiment industry by offering innovative and visually stunning packaging solutions for luxury condiments.
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