This Animation Tells the Story of Five Iconic Emeco Chair Designs
Kalin Ned — February 1, 2018 — Art & Design
References: jullienbrothers & dezeen
Dezeen teams up with with French illustrator and animator duo the Jullien Brothers to tell the story behind five Emeco chair designs. The American furniture company's history dates back to 1944 with the launch of the Navy Chair -- a highly durable furniture piece made for the demanding environments of navy ships and submarines.
The film short features Emeco CEO Gregg Buchbinder telling the audience that "[they] make chairs in America, mostly from recycled stuff, often by hand, but always to last." The accompanying illustrations bear the charcoal-mimicking artistic style of the Jullien Brothers. Each of the featured Emeco chair designs are introduced by Gregg and their history is unfolded through the quirky sketch-like animated story frames.
Image Credit: The Jullien Brothers
The film short features Emeco CEO Gregg Buchbinder telling the audience that "[they] make chairs in America, mostly from recycled stuff, often by hand, but always to last." The accompanying illustrations bear the charcoal-mimicking artistic style of the Jullien Brothers. Each of the featured Emeco chair designs are introduced by Gregg and their history is unfolded through the quirky sketch-like animated story frames.
Image Credit: The Jullien Brothers
Trend Themes
1. Sustainable Furniture - Disruptive innovation opportunity: Develop new methods and materials for creating furniture from recycled and sustainable sources.
2. Handcrafted Design - Disruptive innovation opportunity: Combine traditional craftsmanship with modern technology to create unique and high-quality furniture pieces.
3. Storytelling Marketing - Disruptive innovation opportunity: Utilize animation and illustrations to tell the compelling stories behind product designs and engage customers.
Industry Implications
1. Furniture Manufacturing - Disruptive innovation opportunity: Integrate sustainable practices and technologies into the production processes of furniture manufacturing.
2. Craftsmanship and Artistry - Disruptive innovation opportunity: Explore new ways of combining traditional craftsmanship with modern techniques to create innovative and visually appealing designs.
3. Marketing and Advertising - Disruptive innovation opportunity: Incorporate storytelling techniques, such as animation and illustrations, into marketing strategies to enhance brand storytelling and captivate audiences.
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