This Software Makes Consumers Reconsider Items They Didn't Buy
Katherine Pendrill — June 28, 2015 — Business
References: facebook & businessinsider
UK-bases startup 'Yieldify' is now producing a revolutionary software that sends personalized email advertisements to consumers after they visit a retail website. According to Yieldify, 80 percent of people who add items to their online shopping cart don't actually proceed to the checkout. Yieldify wants to grab the attention of these consumers by causing them to reconsider items they chose not to purchase.
The software works by tracking a user's online actions and recording the items they are looking at. The software will then display deals and limited-time offers in the pop ups. If the user leaves the website without purchasing anything, the software will then send them personalized email advertisements about the items they did not buy. The idea is to get consumers thinking about what items they chose not to purchase and ultimately encouraging them to return to the website.
Yieldify can ultimately help brands and online retailers convert visitors into customers, thereby enabling companies to better understand customer intent.
The software works by tracking a user's online actions and recording the items they are looking at. The software will then display deals and limited-time offers in the pop ups. If the user leaves the website without purchasing anything, the software will then send them personalized email advertisements about the items they did not buy. The idea is to get consumers thinking about what items they chose not to purchase and ultimately encouraging them to return to the website.
Yieldify can ultimately help brands and online retailers convert visitors into customers, thereby enabling companies to better understand customer intent.
Trend Themes
1. Personalized Email Advertisements - Using personalized email advertisements can help businesses convert website visitors into customers and increase sales.
2. Retargeting Ads - Retargeted ads can be a powerful tool to remind customers about items they didn't purchase and encourage them to make a sale.
3. Behavioral Tracking - Tracking customer behavior on a website can enable companies to display personalized ads and understand customer intent.
Industry Implications
1. E-commerce - Yieldify's software can be particularly useful in the e-commerce industry to encourage customers to complete a purchase.
2. Digital Marketing - Digital marketers can utilize Yieldify's software to reach out to customers with personalized ad content based on their online behavior.
3. Customer Relationship Management (CRM) - CRM systems can use Yieldify to better understand customer behavior and improve customer retention through personalized ad campaigns.
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