The Elttob Tep Features a Display by Yoichi Yamamoto
Vasiliki Marapas — June 19, 2014 — Art & Design
References: green.dti.ne.jp & dezeen
Japanese architect Yoichi Yamamoto designed a colorfully suspended installation for the window of 'Elttob Tep,' Issey Miyake's Ginza boutique in Tokyo.
Yamamoto, who was responsible for the store's previous display, uses an optically illusive effect to make it seem as though the wooden strips hanging from the ceiling are actually five solid chairs (depending on where you're standing). He explains, "I was interested in the philosophy of Issey Miyake who designs dresses with a dimensional method and I wanted it to have some relevance to my previous work [of] 2D/3D chairs." He goes on to assert that, "Random pieces which are only vertical and horizontal have abstract beauty."
The installation uses Japanese cypress wood painted in bright colors to complement the boutique's extensive array of clothing and accessories. The strips were suspended with stainless steel wire and monofilament.
Yamamoto, who was responsible for the store's previous display, uses an optically illusive effect to make it seem as though the wooden strips hanging from the ceiling are actually five solid chairs (depending on where you're standing). He explains, "I was interested in the philosophy of Issey Miyake who designs dresses with a dimensional method and I wanted it to have some relevance to my previous work [of] 2D/3D chairs." He goes on to assert that, "Random pieces which are only vertical and horizontal have abstract beauty."
The installation uses Japanese cypress wood painted in bright colors to complement the boutique's extensive array of clothing and accessories. The strips were suspended with stainless steel wire and monofilament.
Trend Themes
1. Suspended Display Installations - As businesses look to stand out, there is an opportunity to create stunning display installations, especially in retail spaces, that use optical illusions to draw attention and create unique branding experiences.
2. Optical Illusions in Design - Brands and companies in various industries can take advantage of the fascination and intrigue that optical illusions generate. By incorporating such phenomena into design, they can stand out and attract customers in an increasingly competitive market.
3. 2D/3D Hybrid Designs - There is an opportunity to challenge design thinking and innovate by creating hybrid structures or products that combine 2D and 3D elements, creating something new and visually striking that can be used in various industries.
Industry Implications
1. Retail - Retail spaces can utilize suspended installation displays to add a captivating element that sets them apart from competitors, engaging customers and encouraging them to stay longer and browse more.
2. Architecture and Interior Design - Architects and interior designers can incorporate optical illusions into their designs for an added layer of interest and intrigue, causing people to stop and look closer.
3. Fashion and Apparel - Fashion and apparel brands can experiment with design concepts that embrace various dimensional methods, playing with optical illusions and adding a level of unexpectedness to their clothes and accessories.
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