The Ellus AW11 Campaign Has an Urban Inked Attitude
Amelia Roblin — April 11, 2011 — Fashion
References: fashionising
A series underlying contrast, the Ellus AW11 campaign juxtaposes the stunning Aline Weber in delicate black outfits against a stark whitewashed wall scrawled with spray paint. Even the model's look is sometimes at odds with the temper of the fashion she flaunts.
The collection is composed of a wide range of pieces with one thing in common: the color black. Ebony blouses, charcoal bras, sable-hued slacks and inky leather jackets offer a polished appearance with a distinguishable edge. Of course, having been photographed in black and white, the images take on much more visual variance than perhaps the pieces truly do.
The beautiful blonde, fair-skinned model looks exquisite as she poses for different pictures with confidence, sweetness, sexiness and freedom of spirit, giving the Ellus AW11 campaign a quality that's anything but monochrome.
The collection is composed of a wide range of pieces with one thing in common: the color black. Ebony blouses, charcoal bras, sable-hued slacks and inky leather jackets offer a polished appearance with a distinguishable edge. Of course, having been photographed in black and white, the images take on much more visual variance than perhaps the pieces truly do.
The beautiful blonde, fair-skinned model looks exquisite as she poses for different pictures with confidence, sweetness, sexiness and freedom of spirit, giving the Ellus AW11 campaign a quality that's anything but monochrome.
Trend Themes
1. Contrast Fashion - Opportunity for fashion brands to create collections that juxtapose contrasting elements, such as black and white, to create visually striking looks.
2. Graffiti-inspired Fashion - Potential for fashion brands to infuse urban street art aesthetics, like spray paint graphics, into their collections for a bold and rebellious style.
3. Polished Edgy Look - Demand for fashion that combines sophistication with an edgy twist, offering consumers refined yet unconventional clothing options.
Industry Implications
1. Fashion - Fashion industry can explore ways to incorporate contrasting elements, graffiti-inspired designs, and a polished edgy look to appeal to fashion-forward consumers.
2. Art - Artists and graffiti creators can collaborate with fashion brands to bring their street art aesthetics into mainstream fashion, opening up new opportunities and markets.
3. Advertising - Advertising agencies can use contrasting and urban-inspired visuals to create impactful campaigns that resonate with target audiences seeking unique and edgy imagery.
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