Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,228 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,694 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,228 cutting edge ideas.

Effortless Summer Fashion

Clean the Sky - Positive Eco Trends & Breakthroughs

Frida Gustavsson Sports Chic Casual Outfits for ELLE Sweden

— June 24, 2015 — Pop Culture
ELLE Sweden is embracing an effortless style for the summer season this year. It showcases a range of basics on the svelte frame of top model Frida Gustavsson. From white button up shirts to black bikinis and staple coverups, it's hard to go wrong with the designs featured throughout latest issue of ELLE Sweden.

Shot by Andreas Sjodin, the editorial is set to appear in the July 2015 issue of ELLE Sweden. The looks are complemented by a beautiful backdrop of white weathered stairs and walls as well as slivers of blue sky. They were put together by stylist Linda Lindqwister and complemented with a slicked back coif by hair stylist Lok Lau and makeup artist Ignacio Alonso.
Trend Themes
1. Effortless Style - Disruptive innovation opportunity: Develop clothing lines and fashion accessories that prioritize comfort and ease of wear while maintaining a fashionable aesthetic.
2. Basics Collection - Disruptive innovation opportunity: Create a line of versatile, minimalistic wardrobe staples that can be easily mixed and matched for effortless styling.
3. Sleek Summer Hair - Disruptive innovation opportunity: Introduce innovative hair products or styling techniques that create a sleek and polished summer hairstyle without much effort.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Utilize sustainable and eco-friendly materials in the production of summer fashion to cater to the growing demand for environmentally conscious clothing.
2. Beauty - Disruptive innovation opportunity: Develop lightweight and long-lasting makeup products specifically designed for hot summer weather, ensuring a fresh and natural look.
3. Photography - Disruptive innovation opportunity: Explore innovative photography techniques to capture summer fashion editorials in unique and eye-catching ways, enhancing the overall aesthetic.
5.6
Score
Popularity
Activity
Freshness