Elle Canada Shoots Injured Couples in Its May 2014 Issue
References: ellecanada & visualoptimism.blogspot
In Elle Canada’s May 2014 issue, the magazine plays off of the cliche of couples meeting ‘accidentally.’ In the magazine’s 1920s-themed editorial 'The Accidental Couple,' both the male and female models sport wedding attire alongside faux broken bones.
A mix of old-school glamour and haute couture, 'The Accidental Couple' photo shoot is a humorous take on the conventional wedding couple photos. Both the male and female model have casts on, as a symbol of their accidental meeting. As the female model gracefully lounges in a hotel room in beige and white lace, feathered and silk couture gowns, her husband rocks structured black suits. Despite having injuries, the couple poses boldly as a power house couple. Together, the pair look like they could take over the world with their “accidental” love.
A mix of old-school glamour and haute couture, 'The Accidental Couple' photo shoot is a humorous take on the conventional wedding couple photos. Both the male and female model have casts on, as a symbol of their accidental meeting. As the female model gracefully lounges in a hotel room in beige and white lace, feathered and silk couture gowns, her husband rocks structured black suits. Despite having injuries, the couple poses boldly as a power house couple. Together, the pair look like they could take over the world with their “accidental” love.
Trend Themes
1. Humorous Wedding Shoots - Opportunity for photographers and fashion brands to create unconventional and humorous wedding-themed photo shoots that challenge traditional norms.
2. Mixing Old-school Glamour and Haute Couture - Potential for designers and stylists to combine vintage aesthetics with high fashion to create unique and visually striking looks.
3. Symbolic Injuries in Fashion - Possibility for fashion brands to incorporate symbolic injuries or unconventional elements into their designs to challenge societal beauty standards.
Industry Implications
1. Photography - Opportunity for photographers to specialize in unconventional wedding shoots and cater to clients looking for unique and humorous moments.
2. Fashion - Potential for fashion brands to create collections that blend vintage aesthetics with high fashion and appeal to consumers looking for bold and unconventional styles.
3. Beauty - Opportunity for beauty brands to embrace unconventional beauty standards by incorporating symbolic injuries or alternative elements into their beauty products and marketing campaigns.
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