Elle Brazil's 25th Anniversary is Marked with a Playful Spread
Michael Hemsworth — May 21, 2013 — Fashion
References: elle.abril.br & madeinbrazilblog
It's not often that a publication makes it to the quarter century mark, so to celebrate Elle Brazil's 25th anniversary the fashion lifestyle magazine shot this wonderfully youthful editorial that proves the magazine is still as carefree as a teenager. Smiles and pin-sharp styling is rampant through the shoot, which features a number of varying styles from various worldwide designers.
Looking at each shot and comparing with others, it's clear that the Elle Brazil's 25th anniversary spread made the distinct point of representing people of all colors, sexual orientations and and socio-economic background. The various shots highlight a rather carefree aesthetic that's fresh, accepting and perfectly matched for a 25 year celebration. Entering into the next phase for Elle Brazil will surely bring another 25 years of success for the publication, so here's to continuing on with such vibrancy!
Looking at each shot and comparing with others, it's clear that the Elle Brazil's 25th anniversary spread made the distinct point of representing people of all colors, sexual orientations and and socio-economic background. The various shots highlight a rather carefree aesthetic that's fresh, accepting and perfectly matched for a 25 year celebration. Entering into the next phase for Elle Brazil will surely bring another 25 years of success for the publication, so here's to continuing on with such vibrancy!
Trend Themes
1. Inclusive Pictorials - Media outlets can tap into the growing demand for inclusivity by creating celebratory photographic editorials that showcase diversity and promote inclusion.
2. Youthful Pictorials - Fashion and lifestyle magazines could consider featuring youthful pictorials that resonate with teenagers and young adults to keep engagement levels high.
3. Multicultural Pictorials - Adding a multicultural flavor to pictorials could attract a diverse audience and allow magazines to represent a more profound aspect of fashion and style.
Industry Implications
1. Publishing - Magazine publishers could harness the power of celebratory photographic editorials to boost engagement and readership and build brand loyalty.
2. Fashion - Fashion designers could leverage celebratory photographic editorials to promote inclusivity, diversity and acceptance to strengthen brand identity and connect with consumers.
3. Marketing - Marketing agencies could partner with publications to create celebratory photographic editorials to promote products and services while also creating a feel-good factor and increasing brand value.
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