The Elixir App Helps You Find the Best Booze Nearby
Michael Hines — May 7, 2013 — Tech
References: itunes.apple & springwise
Finding the best drink in town just got easier thanks to the Elixir app. Elixir is a social app that lets you share and comment on the drinks you and your friends are currently consuming. The idea behind the app is that friends who would traditionally tell each other where the best are can now do so using their smartphones.
Users who post their drinks and rate them help build up a venue's profile and catalog. Other users can then see bars rated by the Elixir app and decide which one serves the best drinks by combing the ratings. Social drinking apps are becoming more and more common as companies seek to find ways to connect the age-old activity of drinking with the Internet age's love for sharing.
Users who post their drinks and rate them help build up a venue's profile and catalog. Other users can then see bars rated by the Elixir app and decide which one serves the best drinks by combing the ratings. Social drinking apps are becoming more and more common as companies seek to find ways to connect the age-old activity of drinking with the Internet age's love for sharing.
Trend Themes
1. Social Drinking Apps - Elixir app enables users to share and rate drinks, creating new opportunities for social connection and venue recommendations.
2. Social Sharing of Drinks - The Elixir app taps into the trend of sharing experiences online, allowing users to post and comment on the drinks they consume.
3. Digitalizing Drinking Experiences - The rise of social drink-rating apps like Elixir reflects the growing desire for digitally enhanced and connected experiences in the alcohol industry.
Industry Implications
1. Hospitality - Hotels, bars, and restaurants can seize the opportunity to engage with customers through social drink-rating apps like Elixir, using user-generated content to enhance their profiles and attract new business.
2. Tech - The development of social drink-rating apps presents a disruptive innovation opportunity for tech companies to build platforms that integrate social sharing, ratings, and recommendations for the beverage industry.
3. Social Media - Social media platforms can explore partnerships with drink-rating apps like Elixir to expand their user engagement and capitalize on the growing trend of sharing food and drink experiences online.
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