Eliezer Alvarez Creates a Contemporary Model for 'Beauty'
Meghan Young — November 12, 2013 — Unique
Beauty is in the eye of the beholder and for Eliezer Alvarez, that means big breasts, a firm behind, tiny waist and long legs. At least, that is what his latest creation would suggest. Eliezer Alvarez was inspired by the business of plastic surgery in Venezuela when creating his latest line of mannequins. Even though the proportions are quite unrealistic, they represent a new body type women are going under the knife for.
Becoming the norm in both tiny shops selling cheap clothes to working-class women as well as in the display windows of fancy boutiques in multilevel shopping malls, according to Psfk. Clearly Eliezer Alvarez was onto something. Reina Parada, a factory worker that creates these models, says, “You see a woman like this and you say, ‘Wow, I want to look like her.'"
Becoming the norm in both tiny shops selling cheap clothes to working-class women as well as in the display windows of fancy boutiques in multilevel shopping malls, according to Psfk. Clearly Eliezer Alvarez was onto something. Reina Parada, a factory worker that creates these models, says, “You see a woman like this and you say, ‘Wow, I want to look like her.'"
Trend Themes
1. Plastic Surgery-inspired Mannequins - The trend of using mannequins that depict unrealistic body proportions inspired by plastic surgery presents opportunities for disruptive innovation in the fashion and retail industry.
2. New Body Type Ideal - The emergence of a new body type ideal that women are going under the knife for opens up opportunities for disruptive innovation in the beauty and cosmetic surgery industry.
3. Influence of Visual Representation - The influence of mannequins on women's desire to resemble the unrealistic body proportions depicted creates opportunities for disruptive innovation in the advertising and body image industry.
Industry Implications
1. Fashion and Retail - The prevalence of plastic surgery-inspired mannequins in both affordable clothing shops and high-end boutiques suggests opportunities for disruptive innovation in the fashion and retail industry.
2. Beauty and Cosmetic Surgery - The demand for a new body type ideal that women are willing to undergo surgery for indicates opportunities for disruptive innovation in the beauty and cosmetic surgery industry.
3. Advertising and Body Image - The impact of mannequins on women's desire to emulate unrealistic body proportions presents opportunities for disruptive innovation in the advertising and body image industry.
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